It is doubtful that the average website owner has any knowledge about the effect that the underlying structure of a website has on the success of any Austin TX SEO efforts. When a website is properly built from the beginning – or is correctly rebuilt – the success of any SEO effort can be greatly increased. Here are some helpful tips to read for improving the essential components of a website’s structure.
Navigation
This component is one of the most erroneously built among the basics. So here are some tips on how to make a website’s navigational structure easy for search engines spiders as well as human visitors:
- Planning – Plan on where to strategically place all page content. Start by categorizing and determining the hierarchies of every page feature according to website size and allow room for expansion and growth.
- Depth – It is important to pay attention to how long it takes a visitor to reach a final destination page from the Home Page or a Landing Page. For good SEO, the depth should be shallow which indicates that desired information can be quickly reached. Too much depth is very frustrating to a user – who will probably click off and look for a more user-friendly website.
- Loading Speed – JavaScript and Flash can be attractive to visitors; however loading speed of these features can be an issue. If they must be used, be sure they can be navigated and ‘crawled’ by the search engine spiders.
Internal Links
The internal linking of web pages is an excellent tool for Austin SEO purposes for some important reasons. For one thing, it decreases how many clicks it takes to reach every page which is user and search engine friendly. Another important reason is that it allows for the placement of anchor text linking via strategic keywords to helpful locations within the website. Finally, the use of internal links presents a great user-friendly experience to all visitors because additional information on a subject is just a click away – and all of those clicks increase the length of a visit and increase search engine rankings. This is also easy to implement, just building outward to other pages to considering whether there is additional website content that might also be interesting to a reader.
URL Structure
The way that a URL is built is important, especially when keywords can be integrated within it. The exact way in which this is done is dependent upon whether a website is run on a Content Management System (CMS) system or on HTML. HTML builds a URL based on each individual file name, such as “www.domainname.com/this-is-an-article” as an example. Placing a keyword as a file name in an HTML-run website is a great way to include SEO in that URL. With a CMS format such as WordPress, SEO is pretty easily included in the URL so long as the Permalinks option is set to include the article or page title in the URL assigned to each page.
Using these tips will certainly help the basic structure of a website be supportive of any Austin SEO efforts. Above all, it is never to late to review a website with all of this in mind and make some potentially valuable changes so the structure will help – not hurt – any SEO effort!
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