Don’t Leave Images Out of An SEO Strategy


Texas_Web_DesignThere are times when a website can be effective even when the majority of its content is graphics. A website designer in Texas understands that internet spiders may initially ignore most images; however, this element can be used to attract visitors and leverage traffic by being optimized for better spider recognition. It is important to learn how to add details, keywords, and descriptive phrases on graphics to make them a vital part of any SEO strategy.

Deciphering HTML Code

The HTML code for images usually appears like this: <img src=”imagename.jpg” width=”value” height=”value” alt=”Image-Name” title=”Image-Title” >

To better understand this particular code, it needs a Texas website designer to decipher it. The first tag which is <img> indicates that there is a picture inserted in the page as described by ‘src’ which is the attribute that provides the image location, while the ‘width’ as well as the ‘height’ details the picture size in pixels. Both ‘alt’ and/or ‘title’ are located toward the end of the HTML code and are two very important attributes that should be given more attention.

Alt Tag Usage

Commonly known as “alt attribute,” this text appears in the website when an image does not display due to errors, an incompatible screen reader, and a slow connection among others. Spiders read this property in order to determine the content of that particular image. Spiders rely on what this attributes states since it is not possible for them to see the actual image itself. There are no restrictions on how an image is described; however, it is important to understand that spiders need to clearly read the description to determine if it is valid content. Inclusion of the keyword will also help increase the ranking results.

Assigning Title Tag

Somewhere at the end of the HTML code is a tag assigned for ‘title.’ When users hovers a cursor over the graphics, what is written as the title property will display to a user. Although spiders don’t always read this particular property, it is still important that it be given attention so that the graphics will show the appropriate description and important keywords or phrases to be read by human users.

Tips To Enrich Tags

Below are some tips on how to enrich HTML coding to be an effective part of a Texas website designer SEO strategy:

  • Use Alt and Title Tags – Use a clear description on both the Alt and Title tags that includes the appropriate key word or phrase as this adds credibility to the website and should be present in all website graphics and images.
  • Use Google Images Search – Be sure to use the Google images search. Internet spiders readily index content with rich keywords and this technique can also be done with images that are found with credible descriptions.
  • Include Width and Height – It is helpful to indicate the width value and height values in the properties as this lets the search engine put the image in an appropriate bracket size.
  • Don’t Overdo – Be sure not to use keywords too much on description as it could be perceived as keyword stuffing by search engines and lead to penalization or banning.

An effective way for a Texas website designer to optimize a website is to be sure that the content is clearly identified which can be done by using keywords as well as taking advantage of HTML code on images. Knowing all of this provides a Texas website designer with the ability to apply this technique to web pages that contain a great deal of graphics and/or images as content and increase traffic and search engine ranking. The important factor to remember here is that using HTML code on images is the only way to make them visible to the spiders that crawl the internet – so don’t forgot to use the optimization technique to help increase ranking!

Let Web Unlimited Be Your Texas Website Designer of Choice!

Are you looking for a website designer in Texas to help your website make better use of images? Call Web Unlimited at 979-696-2500 to find the help that your website needs!


If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

Comments (2)

    • Yes it will be put into the html however if you are using a program such as WordPress you can toggle between a html or automated view and may be easier to change such things.

Comments are closed.