Identify & Target Audience

Create 2nd Chance Opportunities
Not all end users create a conversion; however, the value of the end user is not lost.  We capture contact and browsing information in order to create 2nd chance selling opportunities.  We also create 3rd and 4th chance opportunities through effective drip campaigns.

Focus on 80/20
The easiest revenue generated for our clients comes from the traditional 80/20 rule.  We focus on existing relationships to strengthen feedback and drive additional revenue.  We use newsletter marketing to make revenue consistent for our clients, allowing them to grow with confidence.

Build Consistency

Design
Using existing branding elements, we design a digital piece that fits your image and creates a consistent look and feel.

Campaign
We build and compile qualified lists and ensure that your message is educational and not spam.  We broadcast that message to the target audience at a strategic date and time.

Content
We develop quality content and sales copy that elicits a conversion.  Even when a target’s email system is aggressive, we still find ways to reach them.

Tracking & Adjustment
We adjust newsletter campaigns to determine the message that actually converts.  We also look at historical trends to anticipate when a potential sale will occur from a given target.