Design Changes that Persuade Customers


Houston_Web_DesignThe process of creating new or redesigning existing websites takes time and careful consideration to have a fresh new way to persuade users to use a product or service. Studies have been conducted testing some features that affect how websites communicate with users; the studies successfully showed such features to have a direct positive effect on Austin website design. Details of what was learned are outlined below.

Human Aspects

Website design changes may be one of the most important steps to take for a business. An important part that needs to be considered in the process is human behavior. Many books have been written about this particular subject, how interaction between computers and humans are closely related to usability. Struggling with such knowledge has had a negative effect on design because of the many pointless prevailing thoughts about this subject. Eliminating such negative elements and applying the theory in a more innovative and effective way will surely help with Austin website design efforts.

Persuasive Tools

Just as there are so many ways to cook potatoes, there are also so many ways to speak to users. Look at modern day TV commercials that not only communicate to audiences but also persuade them to buy a product. Computerized design can now go beyond mere design to become more user interactive. Such tools can be effectively used to be more engaging and potentially compel users to buy with the active messages received;; this can be done in two ways:

  • Meet Specific Needs – Information can be tailored to meet a customer’s specific circumstances. For instance, instead of just talking about tax cuts, it would be even more compelling if the website provided tax calculation tools.
  • Show Cause and Effect – A great tool is to simulate cause and effect in both realistic and symbolic form. One good example of this is with a financial website. A photo with a written message talks about “an affordable package of Bahamas vacation after retirement” while at the same time, a growing tree is shown to demonstrate the level of monthly investments for a prospective customer.

Website Credibility

Any of design elements should be carefully considered as they can either help build or become a harmful agent of a website’s credibility. Such elements would include bad links, outdated content, linked websites with poor credibility and indistinguishable advertisement contents. To avoid such elements, it is important to have a good design foundation and strategy. Good links, both outgoing and incoming, help boast credibility in the eyes of the targeted audience. Moreover, all content should be regularly updated and clearly communicate an organization’s principles and other essential information to fulfill a web searcher’s needs.

Eliminating Gray Areas

There may be gray areas in persuasive technology and designers should draw a clear line between ethical and non-ethical ways. Ethical is best described as having good intentions to guide making accurate decisions, while non-ethical means are those that rely upon deceitful elements. In other words, ethical is what users want to find and non-ethical are features that deceive users to make an incorrect decision or action.

Considering the human element; determining good persuasive tools; upholding website credibility; and using ethical practices are important ways to handle changing a website design to be more customer responsive!

Web Unlimited Can Definitely Achieve Your Austin Website Design Goals!

Does your Austin Website design lack the right touch? Call Web Unlimited at 979-696-2500 for help in creating a website that will help persuade your customers to buy – and not drive them away!


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