Content plays a huge role in the success of a website. In order to attract visitors, the site must offer what visitors are seeking – and articles have proven to be the most effective tool to achieve such a goal. Those who create content are still trying to determine how to implement a Houston search engine optimization strategy that doesn’t sacrifice readability and quality content.
Writing Strategy
In order to come up with content that really works, the focus should be on on what readers want instead of what search engine want as that specific need varies from month to month and year to year. Of course, a reader’s interest in credible articles will always be constant.
One of the most effective ways to come up with quality content that satisfies both the search engines and users alike is called the 70/20/10 approach. With this method, there are three areas that must be focused on and the corresponding number dictates how much effort must be put into that particular area.
Link Baiting
The first area of focus is link baiting as it constitutes seventy percent of the strategy. Link baiting is often misunderstood, carrying a negative connotation within the industry. In actuality, there is both good and bad link baiting; the good model is mainly purposeful content that focuses on providing valuable information to readers while at the same time establishing a good reputation and credibility to the audience within a particular niche. Link baiting is usually implemented off-site where articles with back links are posted on popular sites to draw traffic back to the original posting internet location.
The term link baiting comes from the process of readers clicking on a link that goes to a website. In order for it to be effective, all information should not be posted off-site; a portion should be posted for on-site reading so visitors will take the link bait, so to speak. Link baiting only constitutes seventy percent; beyond that, it would be very difficult to think of new ideas and topics to share.
Optimization
The second area of focus is optimization and it constitutes twenty percent of effort. Houston search engine optimization basically refers to fine tuning content that is already posted, which is done because certain topics appeal to some readers more than others. If a particular article is getting more views, it must be very interesting and is something that can be used advantageously.
Optimizing in the sense of the 70/20/10 strategy involves depending on the topics readers find interesting and expanding them. Aside from expanding the topic, it also helps to give a different perspective on an issue and inform readers about new standards, trends and shifts within a niche of information.
Experimentation
The last ten per cent of the strategy focuses on experimentation. Although written content is still the most popular medium, there are others forms of content gaining global attention such as videos and info-graphics. Being an experiment, there are no definite rules to this approach other than being instinctive and creative. Although this method isn’t always successful, the goal is to be continuously innovative and find new and creative ways to deliver content beyond the traditional written form.
In summary, content is a vital internet element with different ways to be effectively implemented. Posting as many articles as possible is not enough as this could compromise quality and not attract many actual readers. So always be sure that website content is focused on reader satisfaction – and still able to attract the attention of those elusive web spiders!
Web Unlimited is the Best Houston Search Engine Optimization Company!
Wanting to find a company to handle your Houston search engine optimization campaign? Call Web Unlimited at 979-696-2500 to jump-start your optimization program to the next level – with greater web presence that attracts more searchers – and customers!