Discover The Power of An Online Reputation!


Reputation_MarketingThere are a lot of changes happening in today’s world of internet technology, especially when it comes to reputation. Having a good online reputation is important for both businesses and individuals – and in some surprising ways, too. Because of the way that shoppers and companies now buy, sell and interact sight-unseen in an online more than offline environment, reputation is one of the main ways to determine whether or not someone is trustworthy. It has become the credit report of the internet age – and just as a credit rating needs to be managed, reputation marketing must take place to ensure a clear name and positive web presence.

Online Reputation – It’s Not Just For Businesses Anymore

All online businesses need reputation marketing and management; it is essential to build a good following, increase publicity, and expand a customer base. Now, it is also important for individuals to manage an online presence, something not previously considered. With the way in which social sites, forums and blogs are used to evaluate persons based on specific criteria such as rating points, positive reviews, or recommendations, reputation marketing should be done regularly to be of benefit.

Reputation used to be judged through personal references, credit scores, and banking history. Now all of this can be found online by almost anyone. Reputation allows others to decide if a person is an authority in certain areas. When social media sites, professional networking sites, and input forums are used as a gauge, a person’s character can be evaluated in the same way that review sites and customer feedback do with a business.

How Reputation is Earned

Good or bad, the way reputation is earned must be understood. Something about any person or company can be found on the internet thanks to the way in which such information is shared through reviews, forums, and chat groups within niche markets. Unfortunately, such sharing cannot be stopped since the internet as a whole is a social project; when sharing about a person or business is good – it is great. When sharing is negative in any way, it is not good. So it is important for every person and business to be aware of such influence and always monitor what others are saying online that could influence purchasing or usage decisions.

Essentially, everything done online depicts a person or business – all from information that can be unearthed online. This is extremely important to know, since reputation is everything today. People want to know from others that a person or business can be trusted – and this can be learned through online reputation research.

Online Reputation Management

Since online reputation is so influential in building credibility and trust, managing an online presence is what businesses must do to stay competitive – and individuals must also do to showcase expertise, personal achievement, impressive employment applications, or anything else. Negative words travel fast in certain circles and peer groups, so the object of reputation marketing is to lower the incidence of negative remarks as much as possible. Periodic self-searches to uncover anything that is negative and then attempt to adjust such an opinion will be required.

Everyone – whether running a business or just socializing on the web – needs to be concerned with an online presence. Reputation can positively or negatively affect customer or peer following, trust, credibility as an expert, fitness for a particular job, or inclusion in a certain group or project – and much more. Reputation marketing to keep good information circulating is part of the new power of unleashing a good online reputation!

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Comments (2)

  1. I found this article very interesting I guess because I knew how important it was for companies to know what was being said about them on the web in order to help any sales effort. I just hadn’t thought that an individual needed to do that too for the reasons you noted – that was an eyeopener to me – thanks!

    • Thanks Ted – it is what I’ve said here before – things are changing on the internet at lightning speed and everyone must accept that and be prepared to deal with how it affects our lives AND our reputations!

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