As the world moves increasingly toward the predominant use of mobile devices to access the internet, ecommerce businesses are facing some interesting challenges with their ecommerce web design.
User-friendly mobile design that performs well in the SERPs dictates using responsive web design.
For some businesses, that means making a considerable switch by working with experienced ecommerce web design services to develop a new responsive website.
It’s an important change to make; yet for any ecommerce business to stay competitive today, it’s essential to have a user-friendly, mobile-optimized website.
Mobile Users and Mobile Shopping on the Rise
The exponential increase in mobile use is changing the way business must be conducted online these days.
More than 51% of global users now access the internet mainly on mobile devices.
Among those, over half are shopping online using their devices, a number that also keeps growing substantially every year.
This alone is a significant reason why every retail business needs to consider developing an ecommerce web design in order to stay competitive.
Retail must be available and accessible where the customers are and how they want to shop.
Responsive Web Design - Mobile-Ready and User-Friendly
Responsive web design works on any device or computer for everyone. It is mobile-ready and designed to provide great functionality and usability no matter how a website is accessed.
For those billions of users who are shopping on their phones, responsive design allows them to do it easily without complications that could turn customers away.
Designed correctly, responsive sites load faster, perform better, and sell more on mobile than other types of sites.
Google Favors Mobile-Friendly Websites
Google has spent the past few years changing its search engines so they reward for great user experience.
While today’s ecommerce web design services know that SEO is still important overall, they also understand that mobile-friendly websites now get priority in the SERPs over sites that are not.
This can be quite the disadvantage to ecommerce businesses still working with outdated websites.
Cost-Effective After the Initial Investment
Although the cost of developing a new responsive web design can initially seem prohibitive, the investment in a user-friendly ecommerce web design pays off rather quickly.
Through ease of use, better SEO, higher pagerank, and accessibility anywhere, this type of website allows today’s businesses to be more competitive.
Products are found easily in browser searches, users can find what they want better than on the website itself, and there is more website traffic.
All of this leads to higher conversion rates and increased ROI.
Be Responsive - Sell More
It’s become essential that businesses selling to the public pay attention to how reachable their products are and focus on finding more ways to get them in front of the right audiences.
One of the most important ways to do that is with an effective responsive website developed by web designers experienced in ecommerce web design.
The easier it is for customers to buy, the more they will do just that!