Website Redesigns – The Value of A Data-Driven Approach!
Some of the biggest questions that business owners have when it comes time for a website redesign is what needs changing and why.
A periodic web redesign is important to keep a site looking current and incorporating new technology or functions.
It’s also the perfect time to use tracked data to point to other changes that website redesign services should include in their update.
A data-driven design approach can improve a website in the ways that will help it do what it’s supposed to do – perform.
What Is Data-Driven Design?
Data-driven design is the concept of using tracked website metrics to analyze site performance and make changes, often during a website redesign, to reflect that data.
Instead of going with an intuitive approach based on what site owners and designers think should get changed, a data-driven approach allows for decisions based purely on what has been happening on the site.
It is a very effective way for designers to interpret the usability of the current site and identify what a web redesign should include to improve it based on how its users are actually using it in at the present time.
Why Is Data-Driven Design the Best Choice for A Web Redesign?
Because website redesign services plan a data-driven design update using tracked website data about how the site is or is not working for users as the case may be, tending to these issues provides a number of benefits:
Improved User-Friendliness – Increased time spent on the website and fewer bouncebacks when issues such as content type and length, navigation menus, page design and scanning patterns, as well as other usability questions are analyzed and changed as necessary. Tracked analytical data provides the details necessary to pinpoint problems on the site that should be reconsidered as part of a website redesign.
A Clearer Understanding of User Intent – Using tracked metrics data, designers gain a better understanding of the user’s journey on the website and the necessary insight on how that journey can be shortened or improved to generate more conversions. This data provides real-time feedback that in many cases is more reliable than even user testing.
Reduced Web Design Costs – Changes can be implemented more quickly and easily than with intuitive design, thus reducing the cost of design services.
Faster Results – Changes made using a data-driven approach can be easily monitored by designers to gauge the effect of the web redesign and whether the desired results have been achieved.
Increased ROI – The more easily a user can use a website and achieve their goals, the more likely they are to convert. A data-driven redesign can improve everything from onsite activity and conversions to SEO and marketing campaigns by simply making the site more usable and valuable to the target audience.
What Metrics Are Important for A Data-Driven Website Redesign?
A key factor in doing a data-driven site update is actually obtaining the data in the first place.
The most important data to track using analytics applications are those that most easily explain what users are doing on a website and indicate when there is some issue preventing them from doing so.
These metrics include the number of unique daily visitors, time spent on the site, bounce rate, click-through rates, and conversion rate.
Web Redesign With A Data-Driven Approach – A Winning Combination
Using actual measurements of website activity, designers will learn what areas on the site are not performing so they can make the necessary changes.
Improved performance and pleased clients are then right around the corner!