Why Content Must Be Optimized For Mobile Users


Black glossy touchscreen smartphone

There is no denying that the ever-growing number of mobile users has increased the opportunity for online marketing growth. According to Google, in the United States alone searches over handheld devices have increased fourfold just in the last year. This means that data-on-the-go is now a necessity and customers basically demand the right to access product information such as prices, specifications and reviews rapidly through handheld gadgets. Listed below are several reasons for every Texas web design company to optimize website content for mobile usage.

Reason #1: Sole Communication

Mobile is not just for additional communications any more – for many it is the only means of certainly personal information exchange as well as the searching point for everything from the latest products to the newest restaurant in town. Of course, its use as a means of talking with family, friends and workmates will always be nearly the primary way in which it is employed. Yet it cannot be denied that for many, it is the first thing looked at in the morning and the last thing viewed before going to bed – not to mention looked at when there are a few minutes of spare time in the office as it is just a reach away inside a pocket or purse – well face it – it is used nearly around the clock.

Reason #2: High Usage

Obviously, customers are the top priority. Because smart phones are being used in increasing numbers for internet browsing, it is important to serve this targeted goal in the best way possible. So it becomes vital for a Texas web design firm to optimize websites to provide peak functionality and better viewing for smart phone and other handheld devices. Responsive web design must be used to allow all web content to be correctly viewed on all the smaller screen being used. Also important is loading speed; smart phone users want rapid response to a search request, which may required minimizing flash components and animated objects to increase loading efficiency. Large image files may need to be cropped down a little bit and small sized icons may need to be omitted or replaced with a large clickable button for better use on those small screens.

Reason #3: Targeted Messages

Mobile users want ‘info-on-the-go’ and don’t have time for less important matters. So optimizing for mobile usage should be goal-oriented – state the message right away and only focus on one thought or task. Headlines should be short, succinct, and yet intriguing, enough so that a viewer will want to search for further information about that headline. Considering the small amount of space available in one viewing on a mobile device, presenting the main information at the beginning of any content will be very wise. Also keep total content as condensed as possible since more scrolling is required on mobile devices than on monitors or laptops.

Weighing the reasons mentioned above, it is important for websites to make the necessary adjustments for mobile usage – or be lost in the internet dust of faster-growing and better responsive websites. Using the services of a web design Texas professional will make such updates and transitions to better mobile usage something to not worry about. Don’t waste any time, optimize that website for mobile usage right away!

The Experts at Web Unlimited Should Be Your First Choice for Texas Web Design!

Does your website need some web design in Texas updating for mobile device usage? Call Web Unlimited at 979-696-2500 for expert help in bringing your website into the mobile device world of usage!



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