Website Taglines – What Should They Do?


Website taglines are popular – it seems as if every website has some sort of catch phrase or statement attached to it for good reason. The right taglines get remembered, which means that website is remembered It is an important part of implementing the best web design in College Station Texas. Admittedly, finding the right tagline can be challenging; however, with the following tips, anyone should can be successful.

Why Taglines Sell

Whether an actual catch phrase or just a good, solid statement, taglines are great for a brand and its website. A well-written tagline says everything it needs to without extra words, providing viewers with a quick and complete description about the name it represents. Sometimes a few seconds is all a company has to make an impression; if their logo is not self-explanatory, an accompanying tagline can complete the picture before losing the audience. Best web design practices dictate that it is important for a business to describe themselves in the clearest way possible to avoid losing traffic.

How to Create a Good Tagline

Making a great tagline requires some thought. The words or phrase must be significant yet to the point about the name it represents – and in just a few words. To come up with a good tagline, experts in web design in College Station have the following recommendations:

  • Be Clear – After reading a good tagline, viewers should have no question as to what the company is offering and in what context.

  • Keep It Short, Simple, and Concise – Good, memorable taglines are short and to the point, while saying everything they have to say. A phrase of 6 to 8 words works well, providing room for a good line without being too long or too hard to remember.

  • Show Benefit – Tell the reader what benefit the product or service provides them specifically, so they do not have to search for an answer.

  • Be Unique – Generic taglines that could be used by any brand, for any purpose, say little about an individual company. Make a tagline unique to the business name, its service, and customer’s needs in a personalized way that stands out as effective web design in College Station Texas.

  • Be Clever – A clever tagline could be in the form of an appropriate pun, alternative spelling of a word, or some other way – but being clever is memorable. Don’t sacrifice clarity, benefits, or any of the other important tagline requirements by trying too hard to be clever.

There may seem to be a lot of rules for just a few words; however, the right tagline is invaluable for a brand. Some companies are recognized more by their taglines than by their logos. Experts in web design in College Station TX state this fact is the perfect illustration of the importance of an excellent tagline.

Great examples of this are the California Milk Board’s tagline, “Got Milk?”, the U.S. Forest Services “Only You Can Prevent Forest Fires,” and Snapple’s “Made from the Best Stuff on Earth.” All three of these are well-known, recognized taglines that remind us of the brand even if the logo isn’t immediately remembered. Web design experts in College Station know this is the way that taglines work to a brand’s benefit.

By following these basic guidelines, it is possible to come up with the right tagline for any company and website. Beyond the right name and logo, taglines are an essential part of a good internet presence and the result of great web design in College Station Texas. By using the perfect tagline, brand popularity will grow!

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