Web Design And SEO – Yes Good URL Structure Matters!
Behind the scenes, your website design consists of HTML code and webpage ULs that designate each individual page. You may not realize it, but the URL structure that is used on your site greatly affects SEO, even if your web design is functional and well-optimized in other ways. The best web design services know that great SEO includes the right URL planning, which needs to happen before the first page is built.
Why Is URL Structure So Important?
Creating effective URLs for any website design is more difficult and more important than most people may think. Page URLs function as maps for web crawlers, helping them find site content quickly and easily, at least if the site’s URL structure has been well planned. A suitable and properly optimized URL structure also makes using your site easier for those who visit. In addition, all of your pages will be more memorable and easy to locate.
Based on these two very important things, it is essential for your web design to include simple, descriptive, and optimized URLs to help both the search engines and visitors locate your site, then find what they are looking for within the site.
What Is Good URL Structure?
To be most effective and positively influence the SEO of your site, experienced web design services recommend creating a URL structure using the following practices:
- Simple Structure – Google recommends URLs that are simple, logical, and easy to read. They should be constructed using full words and sentences and without the use of long, random numerical or alphabetical codes. The easier the URL is to remember, the more effective it is for web design and building SEO.
- URL Format – To keep URLs easy to read and interpret by web crawlers, they should consist of all lowercase letters, have hyphens between words rather than underlines, and exclude other types of punctuation. Position main keywords toward the beginning of the URL and keep URLs short, using as few words as possible.
- Keywords – Optimize the design of your URL structure by using a few relevant keywords that can be comfortably fit into the URL. Avoid keyword stuffing by using too many keywords since this reduces the natural ability to read the URL.
- Match Titles – Whenever possible, match URLs to page titles or use a slight variation of the titles for easy searching and recognition.
- Domains, Subdomains, and Folders – In addition to using as few words as possible to create a shorter URL, you should also make direct URLs. Use a single domain for your homepage and a few main subdomain folders for your other pages. Web design services recommend that you avoid splitting subdomains into more and more folders that lengthen the URL path and make it more complex.
- Parameters and Pagination – In an effort to reduce the number of subdomain folders being used, avoid using dynamic and tracking parameters since using individual URLs to differentiate pages in a more shallow folder structure are more SEO effective. When necessary, you can use URL pagination; however, try to create a structure that avoids this if possible.
- Avoid Using Redirects – Redirects reduce URL optimization because they reduce page importance. Sometimes a redirect becomes a necessary evil to keep content properly linked. Yet you can reduce your need for redirects in most cases by creating an effective URL structure from the start.
The main thing to remember when considering a website design is that a well-planned URL structure is very important, both for your users and for SEO. Always begin by deciding on the most effective URL structure during the web design planning stage to avoid problems in the future. Learn to build a URL structure the way that professional web design services do if you really want to improve both your SEO and your page rank!