Ecommerce website designs are very different from the more standard types of websites developed by web designers to cater to other types of businesses.
Ecommerce sites have features that make it possible to catalog and display large numbers of products thanks to the use of one essential feature - filters.
Filtering is an essential user feature that ecommerce website designers and developers should incorporate in their designs; it’s a valuable, built-in customer self-service tool that increases sales.
What is Filtering on an Ecommerce Website Design?
Filters are a user feature that ecommerce website design services that helps a sales website improves the accuracy of on-site searches performed by the user.
It is a way for users to narrow down the field of products they must search through by choosing filters that isolate products according to a variety of criteria.
An ecommerce website design that allows customers to filter using specifics like colors, sizes, and other product characteristics and options is more user-friendly and typically results& in more successful product searches and less website frustration.
Why Add Filters to An Ecommerce Website?
Although it requires considerable pre-planning and testing to add filters to an ecommerce site, businesses should take note of the many benefits it can bring.
Implemented correctly by ecommerce website designers, filters can help your business in the following ways:
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Make Your Site More User-Friendly - Customers leave websites and abandon shopping carts without completing a purchase because they cannot find the products they want. It may actually be there; but if the customer cannot find it, they will look elsewhere. Filters allow customers to find exactly what they need in just a few clicks and not be frustrated or overwhelmed by so many products to search through.
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Improve PPC Marketing Results - Filtering features in a site developed by ecommerce website design services can improve business marketing results. Using PPC ads, filters let marketers link ads to very specific product groups rather than broader categories with non-related products that diminish user interest. Filters within ads generate a higher ROI and promote better use of advertising budgets. They also capture long-tailed user searches with advertising that links to a refined set of products that users are looking for.
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Generate More Sales - Whether they bring more website traffic via PPC ads or help a user fine search for a specific product, filters are a proven element that increases website sales. Ecommerce website design that uses filters can be more successful and competitive as a result.
Filters on Ecommerce Websites Really Work
Filters are an important user feature that every ecommerce website should incorporate to promote easy use of the site.
Although filtering is a feature that aids marketing efforts and helps generate more product sales, it is a feature that must be initially planned by ecommerce website designers when the site is developed.
With this feature included, businesses should see more completed conversions and fewer users leaving the site because they cannot find what they need!