The 3 Top Aspects of UX-Friendly Websites!
With any efficient web design, the user’s experience is paramount. If the user cannot do what they came to do, the site is worthless in achieving its goals. This idea of user experience – aptly named UX – should have high precedence in creating the best web design so that it is both attractive and functional. Of all the ways UX is affected, there are a few significant things that can directly detract from a user’s experience. To have the best web design, with the best UX, understanding the following three concerns is essential.
Mobile Friendly Design
Today, mobile friendly web design is more important than ever. Not only does Google penalize websites that are not optimized for mobile use, but even without that penalty, users themselves will look elsewhere when sites are not easy to use while mobile. A website that is not mobile, and does not include a mobile-friendly interface to make is easy to use, presents a number of problems that immediately detract from the user experience. Considering the fact that over 55 percent of website accessions now occur while mobile, a responsive design that moves seamlessly from desktop to mobile is essential in providing the best user experience.
Page Loading Speed
Regardless of whether desktop or mobile, the loading speed of a website page is directly responsible for decreased site traffic and conversions when a page does not load fast enough. Page loading speed directly affects SEO, as when people are made to wait, many of them will simply choose to look elsewhere. Longer loading times are associated with increased bounce rates and decreased page views – all symptoms of a website that is not providing the best user experience. One of the most important, and easiest ways for a site owner to increase their SEO, while also improving UX, is to find any slow loading pages, then troubleshoot and optimize them to improve loading time.
Effective Site Organization
The third most significant way in which user experience is sacrificed is with poor site organization. This is a more challenging concept, since “poor” is determined by how the user expects to use a website. Yet when they have problems navigating and locating information, UX is reduced. Website organization must be determined in terms of what the website is supposed to do, and how users expect to be able to do it.
Determining the proper organization requires a good understanding of the target audience, the information they seek – and how they seek it, along with efficient, functional web design. A navigation menu that gets a user to where the information is, in as few steps as possible, is ideal. The same is true for ensuring that featured information is prominently linked, and navigation questions are answered, before the user even has to ask them. This type of “intuitive” website navigation and organization is essential in providing the best UX.
The most important point to understand is that while there are many web design elements that come together to create a great website, they must all be pulled together with UX in mind. Anything that aids the user in having a good experience, which includes a mobile friendly web design, intuitive navigation and fast loading pages, will give them the best experience. To create the best web design, always think about UX first, and how to create and maintain it when considering all other parts of site building!