Fonts are more than just fancy letters that can be added to a web design; the right font has the ability to help build the brand recognition every business needs and relay important messages to audiences.
Conversely, fonts used the wrong way by web design companies can detract from a website and miss the mark in terms of style, message, and recognition.
So website owners should avoid taking their fonts for granted, as correct font selection is a key element for designing websites that succeed.
What Is the Message Being Conveyed?
The first step in choosing the right fonts for any web design or even a brand logo is gaining a deep understanding of the business and the message it wants to convey.
Font selection should consider things such as who is the target audience being marketed, what is the company marketing, and what emotions should be evoked to deliver the company message.
Knowing this, web design companies can select fonts that fit a company’s online persona and the attitude of that business.
Web designs for financial institutions, lawyers, doctors, and others call for serious business-like fonts, while websites selling products or offering other services frequently do well with decorative fonts that portray a mood for the product or service being offered.
How Do Different Fonts Affect Mood and Message?
After identifying the message being conveyed and the character of the business, the choice comes down to matching that character with different font styles that will enhance a company’s website design and start to represent that company’s character before the first word is read.
- Serif and San-Serif Copy Fonts - Available in countless styles and looks, both serif and sans-serif fonts can be serious, elegant, or fun depending on the other fonts they are used with. A better choice for body copy with sans-serif fonts being most versatile for responsive web design, both are also suitable as display fonts when used creatively.
- Script Fonts - Generally reserved for headers or used as a display font, scripts can evoke different feelings depending on the script chosen. A scrolling, swirling script can produce a feeling of elegance or professionalism, while handwritten scripts may feel more personal or even casual.
- Decorative Fonts - With a seemingly endless selection of decorative fonts for web design companies to choose, narrowing the choice down greatly depends on the overall mood of the business and its targeted audience. From fun children’s fonts to big boxy fonts and everything in between, a fitting decorative font can make a bold statement.
Font Choice Is Critical for Web Design Success
No matter what a business does, it needs website designing that represents it in such a way that viewers can get a feel of what to expect the moment they click onto the homepage.
Font selection in a web design is a critical part of generating that first impression and introducing a company to its viewers in the right way!