You Won’t Find This Spam in the Refrigerator!
In the world of search engine marketing, the word ‘spam’ or ‘spamdexing is described as the unethical manipulation of keywords and key phrases with the ultimate purpose to unjustifiably gain higher ranking in the results pages by deceiving online viewers to land on a different irrelevant webpage. As an online marketer, don’t be lured by the desire to gain high page ranking so much as to engage in public deception and unfair competition. Ranking should be increased by having an Austin TX SEO firm use a strategy that abides by the search engine rules.
So what is spamdexing? This is a tactic used to fool internet spiders to falsely increase a website’s rank or positioning on the ranking pages or SERP’s. It is simply a trick or stratagem to ensnare visitors and not a good idea at all. If it is used even unintentionally by a web designer, it can cause that website to be penalized and even banned from the major search engines.
Following are some of the tactics that are considered as spam. The most common techniques being used are: hidden text, doorway pages and duplicate domain and should be avoided.
- Hidden Text – This is also known as ‘search spam.’ From the word itself, it is a buried text that is imperceptible to the naked eye but legible to search engine robots. For instance, making the text white on a white background makes it invisible to the naked eye but perceptible by internet spiders.
- Doorway Pages – These are also known as ‘bridge portals,’ ‘portal pages,’ ‘jump pages,’ ‘gateway pages’ and ‘entry pages.’ The purpose of this spamdexing tactic is to rank high in search engine results pages and when the user clicks on the gateway page link, traffic is driven to an Austin Tx SEO website. Google has stated in their guidelines to avoid doorway pages; and doorway pages with bogus content can be penalized if detected.
- Duplicate Domain – This usually refers to substantial content across a domain that completely matches other content. The main purpose of this spamdexing tactic is to deceive and manipulate search engine results. If Google senses that duplicate sites have been created to manipulate or deceive searchers, that website will be removed from the Google index and no longer appear in the search results pages – which is basically death to a website.
Generally, Google doesn’t like their results being manipulated by unethical means. Yahoo! doesn’t like to index sites that are perceived to be spamdexing. As a result, by employing this kind of tactic a website can be removed from major search engines and be blacklisted from any search engine results pages.
Most online marketers don’t want their websites to be banned and penalized by search engines. This can be avoided by researching and checking the webmaster’s guidelines for each one of them to conform to the rules promulgated there. Both Google and Yahoo! keep their guidelines updated and both penalize spamdexing tactics. To quote Google’s guidelines, you have to ‘Create a useful, information-rich site, and write pages that clearly and accurately describe your content‘. Anything in opposition to this rule is subject to removal.
So be sure to know and understand what is involved in spamdexing so that it is not inadvertently done by an Austin TX SEO firm on a website. By all means, search for spam in other than the refrigerator and see that it is not found anywhere in your internet location!
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