A functional and appealing website is a key requirement to doing business successfully these days, there is no question. The big question is, who should build it? While it is true that a website built by a professional website design firm like Web Unlimited can cost more than a DIY site, the proof weighs highly that it is a much wiser choice than going the DIY route. Website builder sites are not all they are stacked up to be; in the end, most business owners end up spending more than if they had opted for the professionally-built site, to begin with.
Why? Of all the reasons why a professionally-designed website is better than a DIY one, experience and knowledge are the main reasons but they are far from the only ones. Professional website designers know not only how to put together digital elements to create a website, but also how those elements should be put together to be effective.
They are trained in the graphic arts side of things, as well as in the computer application side, which collectively offers the skills necessary to build a user-friendly site that brings in more business. And, beyond the training in graphic design, professional website designers understand how a site must function within the realm of marketing and SEO, too.
Web builder sites are definitely convenient at first but they tend to fall short of what most business owners really need from their websites after some time. Even with the most flexible site design applications, full customization to how you want or need your site to look or perform may not be possible, as most do not allow the inclusion of fully custom codes. These site builders are usually built on their own proprietary platforms, which means you can only do with it what the platform allows you to.
But more importantly, DIY websites built on quick builder applications leave too many business owners in a position where their own inexperience and lack of understanding about what actually makes a site successful hinders them. Those without extensive training on page layout, menu design, graphics, and building an optimized, SEO-generating website frequently end up with a site that under-performs, ultimately costing them sales and reducing business profitability.
The takeaway here is hopefully clear. A professional website like one designed and built by Web Unlimited may cost more upfront, but it is a key tool for creating business success. With no need to concern yourself with learning graphic design, coding, and SEO, you can focus on what you do best – running your business!