Houston Web Designers – Is Black Hat SEO Worth the Risk?

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houston web designersSEO stands for search engine optimization – a phrase that simply means making a website search-engine friendly. By implementing SEO, your website stands a good chance of getting on the first page of the search engine rankings for the major search engines like Google.

There are plenty of SEO tactics available to make a website search-engine friendly. There are two titles that are frequently heard in this regard and that white hat SEO and black hat SEO.

What is White Hat SEO?

White hat SEO tactics are web optimization strategies that are acceptable to the search engines. This includes getting back links from other websites to increase traffic, adding relevant keywords on articles, etc. The downside however, is that it requires a certain amount of patience and could take some time to work. For this reason, some web designers tend to resort to black hat SEO tactics to gain ranking more rapidly. Houston web designers, you need to ask yourself: is it really worth the risk?

One thing that makes this so difficult is that black hat SEO does work. After all, the SEO principles that are used for both black and white SEO are pretty much the same. It is all about utilizing competitive keywords on the website. The only thing that sets the two apart is how SEO is implemented on the website. The problems with black hat SEO arise when web designers implement SEO techniques that do not comply with the regulations set by the search engines.

What is Black Hat SEO?

To give you an idea why black hat SEO, when detected, is prohibited by search engines, let me show you three of the most common black hat SEO techniques.

Keyword Stuffing:

With regular SEO, it’s a smart move to insert relevant keywords on the body of an article, or include it as the page’s meta-tag so that search engines can index the page according to the page’s relevance. Putting a couple of keyword on a page is just fine, and is an acceptable SEO strategy.

The problem arises when web pages are filled with many keywords that are irrelevant to the page and/or the article just to have many matches for each and every keyword. The downside of stuffing a page with so many keywords is that the page has become incomprehensible to human visitors and search engines don’t like presenting web users with pages that are not relevant to the listed topic and/or keywords.

Using invisible texts:

This black hat SEO technique works by putting a white text against a white background. The text would appear invisible to the human eye; however, search engine crawlers can still see the text and eventually index the page for that keyword. Although it seems like a clever trick, it is against most search engines regulations since it misleads the reader by taking them to a website that did not seek out.

Doorway Page:

Doorway pages are basically fake pages used to trick search engine crawlers to boost a website’s rank. A doorway page is a non-static destination, so there’s no actual page for visitors to read. Doorway pages only lead to poor search engine results which is why the use of it is strictly prohibited by Google.

Is Black Hat Worth the Risk?

Black hat SEO is a fast and effective search engine optimization technique; however, the results are only short lived, and certainly not enough to justify the risk of getting penalized by search engines. My strong recommendation to all Houston web designers is to not touch black hat SEO tactics with a 20-foot pole!

Chris Hunter is an expert Web Designer and Internet Marketer and runs a blog about Internet Marketing techniques. You can also go to his website to learn more about Houston web designers.

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Comments (47)

  1. This is a great post! I am not aware of black hat SEO until I read this post. Talk about me being a total noobie. Thank you for this very informative post! Do keep the posts coming!

  2. I hear about gurus writing books and articles about black SEO and saying how they are making a killing with it but they don’t tell you about what happens when you get black listed from Google. It is not worth the risk cause all your hard work is for nothing if you get banned from Google.

  3. Thanks for this article. As i have chosen to build my own website, this information is very useful. It will help me keep controll of my web presence. Thanks

  4. I’ve come across a few sites that are filled with just keywords. It was just a huge list of them and the scroll bar was so small. I’m sure that site is no longer on the front page for the keyword that I entered into google.

  5. Hopefully it’s possible to do a subtle version of keyword/keyphrase stuffing without causing yourself problems! Otherwise search engines never seem to find you …

  6. I’ll stick with my White Hat practices. It may take more time, but in the long run you build natural backlinks and don’t run the risk of getting blacklisted from Google

  7. In my opinion, black hat SEO is never the solution, no matter how much money you spend. Temporary (and ephemeral) short term ranking increases aren’t worth the long-term consequences (i.e., being banned from the serp’s and/or pagerank loss) that can result from using black hat tactics.

  8. Black hat SEO is very effective for every site but main problem is google. if anyhow google can understand that you have done some blackhat seo for your site then you will never see your site in google search result.

  9. Generally you are right in my view. Certainly the black hat techniques in the article should never be used by any business, as they’ll lead to a penalty sooner or later.

    The real question is whether the use of grey hat techniques should be used. I can see many webmasters getting quite high up in search using dubious search techniques, over and above obvious white hat sites. Examples are spinning huge numbers of pages from small datasets through clever database manipulation.

  10. Because black hat techniques can produce fast results, they are sometimes used by SEO agencies without much integrity to ‘ramp up’ potential clients into higher value contracts. I have seen so many websites rise then fall to below where they were in the first place through cloaking, invisible links, keyword jamming etc.

  11. Black hat SEO is a fast and effective search engine optimization technique; however, the results are only short lived, and certainly not enough to justify the risk of getting penalized by search engines. My strong recommendation to all Houston web designers is to not touch black hat SEO tactics with a 20-foot pole!

  12. I see these and similar techniques, especially working in silos SEO. I hope some of Google’s algorithms change this year is going to do a better job of capturing the sites trying to Jive the system, but I think it will count on us to police ourselves.

  13. not only is black hat seo not worth the risk, it is essentially pointless! you MAY see a QUICK benefit to doing some dodgy stuff for a very short period of time but there is no way black hat is a long term strategy. I think anybody that tries it deserves all they get, and they will get a LOT!

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  15. Black hat SEO is good but only at the beginning of a site before it gets rank because it not a lot of risk until, but at anyone time you should only have about 5-10% of your site on blackhat SEO or Google will recognize it right away and then your screwed. Great article by the way, listing the strategies and all.

  16. i am trying to learn more about information security. decided to take a cissp training course. anyone ever taken one? is this CISSP Training Los Angeles really the best in LA? I heard that it was.

    What are other reputable places? Also is anyone here an ethical hacker? is that a good certification?

  17. I certainly would never intentionally do anything black-hat but I’m very interested to know if there are any thresholds of tolerance in case of accidents or bad web design. For example I remember a web designer colleague not being able to hide a heading in wordpress for some reason so he made is the same colour as the background.

    Also what about text indenting off the page with css menus?

  18. The problem with SEO is that the rules change every 3 months. Algorithms change and keyword importance comes and goes with many of the search engines. My impression is that the algorithms currently favour content mills, at the expense of the honest and ethical individual. How many times have you searched for “abcde”, for example, to find 100 word sections of pseudo-encyclopaedias with 10% content and 90% adverts, pop-ups, and characters like sprites that explode on your screen? These are usually the top 8 returns of the search engine, followed by 3 year-old blog posts, with the information that you really want on the second or third page of search results.

  19. I highly recommend to everyone NOT to do any sorts of black hat SEO. Sure it’s great for a huge massive burst, but Google can quickly detect it and will promptly penalize/ban you.

    White hat SEO is the only way to go, and it’s more beneficial in the long run.

  20. Everyone loves what you guys are usually up too. This type of clever work and exposure! Keep up the excellent works guys I’ve added you guys to my blogroll.

  21. Big risk vs big reward i guess. I understand with what your saying. But you need to ask yourself are you happy with this current income or do you strive for more?

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