Will Parallax Scrolling Defeat Your SEO Hard Work?
Every year, new innovations in website design emerge, making the field of web design even more exciting than the previous year. This year promises to be no different, with the emergence of parallax scrolling, a design function that is proving to be highly creative – and fun for website viewers. When striving for the best web design in College Station Texas, it is important to pay attention to the latest trends and technology. So how will something like parallax scrolling effect all the previous effort that has gone into obtaining great SEO? Read on, and understand the relationship between the two a bit better.
What Is Parallax Scrolling?
To understand any effects that parallax scrolling might have on website optimization, it is first important to understand what it is. Parallax scrolling incorporates a type of web page design where page elements are applied in layers over each other; through scrolling, those elements move on the page independently of each other. In actuality, this effect has been used for a long time in different ways, such as video game development. Now, it is finding new use in regular web design as a creative option for scrolling and engaging the viewer.
How Does Parallax Scrolling Affect SEO?
A main concern with parallax scrolling effects is that web pages are created in a seemingly opposite way as pages designed to gain best optimization. The idea behind optimization is to provide large amounts of content with keywords and other elements to attract both web indexers and the most viewers, both working together to increase SEO. Pages designed with parallax effects have much less actual, optimizable content since it is one long page. It leaves fewer places to include things such as keywords, title tags, headers, and other critical SEO elements, which can be a stumbling block resulting in a loss rather than gain of good optimization results.
It is possible to have a well-optimized website design that uses parallax scrolling, at least for some websites. As long as web design in College Station Texas is done properly to account for such differences in design and use of optimization elements, skilled designers can build impressive parallax pages that still achieve good SEO.
Integrating Parallax and Good SEO
Because the issue with parallax is the lack of keywords, title tags, headers, and other content for optimization, this can be remedied by putting some of these elements into the page in other ways. A main way with College Station web design to do this is to assign internal links throughout the page that use the necessary keywords and other values to attract indexers in a way that this one, long page appears as multiple pages.
Also, since there is only so much that can actually be done with parallax web design and the inclusion of keywords and optimizable elements, there is a much greater importance in the use of social media and other ways to get a site seen that will build SEO and page rank. It becomes necessary to help indexers manually; which is also a main reason why parallax scrolling is only a good idea for well-established websites, not those sites still trying to climb the SERP’s and generate good SEO.
Parallax scrolling is an exciting, and very attractive new web design element in College Station that is becoming more popular as the best web designers begin to learn how to get the most from it. SEO is definitely a concern with this technique; however, web design in College Station Texas can still reach the right audiences with parallax scrolling by also using traditional and social optimization methods – let it work for you!
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