Every time a new year rolls around, it’s good to re-evaluate your online marketing plan, including the need for a website redesign.
Websites need periodic updating over time, just like your whole marketing strategy.
If you want to get a jump on your competition in 2019, consider the different reasons why you should work with website redesign services and start the year off with a fresh new look.
1. Poor Website Performance or Optimization
When a website does not perform regardless of whether or not it’s a new year, this suggests the need for website update services to improve that performance.
Website performance encompasses many things from SEO optimization and page load speed to mobile-friendly responsive design, user-friendliness, and incorporating the right functionality.
These are the most common issues that poorly functioning websites are affected by.
If yours is not performing, a website redesign to correct these concerns may be in order.
2. Outdated Look
Design trends both within industries and overall change as time passes.
If you don’t keep up with these trends and your website starts to look dated or doesn't use the type of design that’s common and expected within your industry, this could affect first impressions and brand reputation.
Audiences that feel your website looks untrustworthy because it looks out of date are less likely to become clients or customers.
3. Target Audiences Change Over Time
Speaking of target audiences, it’s not uncommon for audiences to grow and shift over time as user needs change.
To continue to reach the right users, your website must be designed to focus on those users.
Working with website redesign services, it’s important to re-research your audience and then use that fresh information to refocus your website to continue reaching them.
4. Brand Messages or Purposes Change Over Time
In the same ways that audiences change, companies change as well.
Over time, your brand message or the purpose or goals of your business may have shifted.
To accommodate for this and keep customers coming, a website redesign is usually necessary.
Updating your site so it accurately reflects your company and business focus is essential for continually reaching the right audience and building your customer base.
5. Competitor Websites Are Outperforming
Any time your competitors are doing better than you with their marketing efforts, it suggests your plan needs revisiting.
A major component in restoring online marketing success is enlisting the help of website update services that can freshen things up and resolve any of the above or other issues so your site performs the way you need it to.
Get A Fresh Start in 2019 With A Website Redesign!
New year, new you, or at least a new, better-performing website with a website redesign done by professional redesign services may be just what you need.
When your website looks current and works to meet the needs of your audience, your business benefits.
Make 2019 a year of business success with a great website update!