What Types of Web Design Are Disappearing in 2015?
Web design trends come and go, just like fashion trends. Although in the case of design trends, the ones that eventually get abandoned are left behind for practical reasons. Whether to provide a better user experience, generate better SEO, or be more mobile-friendly – web development, and the study of how people actually use the internet, continues to shape how even the best web design company reacts to this advancement. Keeping up with that development means letting go of the past, and embracing the future of website design in order to remain competitive.
Complicated Websites and Navigation
There was a time when a complicated a web design was the hallmark of a great website – including how innovative and “cool” its navigation and user interface seemed. Fortunately, for both web designers and users – it is now understood that in most cases, a simple website with simple navigation gets the best results. SEO improves and user experience is better, which are today’s hallmarks of the best design template. Tile navigation is also becoming a big trend over drop-down and list navigation, as it is much neater, but also lends well to mobile use – something that has become extremely important today.
Text Heavy, Endlessly Scrolling Pages
Too much text can detract from a website, so large bodies of text must be handled appropriately. Breaking text up into smaller, digestible segments is preferred, as is putting every idea on a different page. Endless scrolling becomes tedious, and inhibits easy navigation on a site, not to mention how it negatively affects SEO. Today’s web design companies create light, airy designs that are not bogged down with too many words, in too small of a font – all on the same page.
Separate Mobile Websites
When mobile use began to increase, and the smartphone and tablet started to change how users accessed the internet, everyone rushed to set up a mobile website up since there was no real way, at that time, to merge a standard website and a mobile one. Today, responsive design, along with mobile-friendly website apps that integrate with a standard, desktop website, have redefined this, and are now the standard. To maintain SEO, and please customers at the same time, anyone still using a separate mobile website needs to step into today’s world, and re-evaluate.
3-D Designs and Static Graphics
Although it might seem contradictory, a website designer who uses three-dimensional graphics and imageries, like Web 2.0 design and other similar elements, is living in the past. Today, as responsive design and mobile-friendliness has taken priority, so has flat, clean design, and strategic use of photo images and flat, infographic style charts and graphics. Along these same lines, video has become a website staple, replacing any type of flash animation. While video can slow website loading time, today people prefer video over most other media, making optimization, and using the right players and embeds, like HTML5 video, essential.
Today’s internet user is much different from the user of only five short years ago. As a result, web design is changing with the user. It is more important than ever for any competent website developer to impress upon clients that old design trends die for a reason. Today’s reasons have much to do with the very factors that make a site more accessible, and more able to be viewed by more people. Failing to follow these important trends will leave a company in the internet dust, and at the bottom of the SERP’s!
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