As internet business becomes more competitive, having a website that is functional, attractive, and well-optimized is essential in order to be noticed. While Austin SEO is probably not a stranger to anyone today, the processes have changed a great deal in the past few years. Old methods will not work and may even get a website banned by Google. Newer optimization techniques are actually easier and get better results.
SEO – Then and Now
There are now new rules to succeed with the optimization game, rules that existed back then that everyone attempted to work around such as link farms, poor quality content, gateway pages, and keyword stuffing, but not anymore. Google has made many algorithm changes, each one weeding out more and more inferior websites so the good ones can get ahead. To get great Austin SEO results, it must be worked on as might be expected. A website will be much, much better for the invested time and effort.
Three Main SEO Components
There are three primary ways by which great SEO can be achieved: content, linking, and social media.
- Content – As the saying goes, “content is king” and that will never change. Inferior quality content used to be acceptable – not anymore. All content must be informative, correctly written, and worth reading. Keyword usage should be moderate at best, used where it will most benefit Austin SEO such as in navigation menus, alt text, and lightly sprinkled throughout the content.
- Links – Poor quality links are a thing of the past that can even reduce optimization rather than increase it. Naturally-generated inbound links make an extremely valuable statement that the site is a quality one, offering quality information. Other accepted ways to generate positive incoming links are to send press releases, participate in online comment conversations to increase incoming links, and have a guest blogger. Links originating from reputable and highly-ranked websites are most valuable when climbing the optimization ladder.
- Social Media – In the past few years, social media for business use has gone from an extra chore to an essential part of any marketing scheme. Engaging followers with questions, regularly updated information, special offers, and other actions that elicit responses are great ways to earn a good reputation with social followers – who share with friends which increases exposure, followers and activity.
Posting links on social pages that link to the website attracts readers and generates yet one more incoming link. This type of social interaction is very valuable in building a brand name as well as attracting new customers. The most important thing to remember with social media is that benefit is gained when it is actively used and promoted, particularly in being responsive to online questions and comments with a prompt acknowledgment.
These are not the only Austin SEO methods that will improve a website’s ranking; however, they are the main building blocks for all the others. Using good content, quality incoming links, and social media as well as establishing good page monitoring and management practices can result in an index and user-friendly business website. Through these methods, as website trust and reliability grows, SEO will continue to improve and search engine results will gradually rise – and that is the ultimate goal!
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