Web Design – Six Important Things To Know About Font Pairing!

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Fonts are some of the most creative elements used in web design; however, success with fonts takes a bit of understanding on how they should best be used. The best web design usually includes more than one font, so knowing how to pair them properly is important in creating a good match. Typography is a challenge for even the best web designers, so it is a web design element that needs careful handling, especially when it comes to successful pairing of fonts that will display a website’s basic feel and purpose.

  1. Use One or Two – Fonts can be fun and somewhat addictive; however, they also lull designers into a ‘the more the merrier’ frame of mind – and that is not true when it comes to the best web design results. Two fonts is sufficient for most websites, perhaps there but never more than that. Each font can be used in a variety of ways, which should satisfy most web design needs.

  2. Use Different Font Types – Since most fonts can also be used in a variety of ways for the best web design appearance, vary appearance by using bold and italic. The two base fonts should contrast enough to actually look like different fonts. By doing this, there should be no question about the implications of any differences. Using fonts that are similar will lose some of the added effectiveness that comes with the skilled use of typeface.

  3. Mix Serif with San-Serif – A great combination when font matching is pairing a serif with a san-serif. This is a good place to start when choosing fonts for a unique web design. It also helps ensure that a good contrast is being done, as these two are different enough that a typeface effect is easily achieved.

  4. Use Different Contrast – Another good use of font pairs is in different contrasts or weights. One font used in bold or heavy works well, compared to having all fonts the same weight on a page. Font weight and contrast provides even more variety among very few actual typefaces, allowing a web designer to benefit from emphasis without adding more fonts to the web design.

  5. Understand X-Height – An important part of font compatibility is using the same “x-height.” X-height is the height of the top of lowercase letters and is important to promote readability and uniformity. To successfully match fonts, they should all have the same x-height. Even with different types of fonts, that specific kind of uniformity helps ensure well-matched pairs that work together for a great web design.

  6. Good Readability – When all is said and done, even after following the tips referenced above, nothing matters if the fonts are not easy to read – both separately and when used together. The above guidelines should help a web designer choose good font pairs that are easy to see and read.

Appropriate typeface choices are definitely a challenge and will be different for each website. Perfect font selection is an integral part of creating a great web design, so understanding how to make those choices is what sets apart the best web design company from the rest of the competition!

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