To Scroll or Not To Scroll – That Is The Web Design Question!
In the ongoing effort to create easy-to-use websites, the best web designers in College Station Texas must consider the fine details that are often overlooked such as page scrolling, a detail that can cause quite a headache. Although the jury is still out as to whether scrolling or clicking from one page to another is better, it is a decision that web creators make based on the type of website, the content being presented, and what the target audience will find more useful. The good news is that there really is no right or wrong answer.
Benefits of Infinite Scrolling
The benefits from infinite scrolling are easier to point out than the disadvantages:
Convenience and Ease of Use – Scrolling is especially useful for people using a device other than a desktop computer.
Distraction-Free Viewing – Swiping the screen or rolling the mouse provides distraction free viewing, which is usually what most web users want most.
Social Media – Scrolling is especially useful on social platforms that are updated frequently, as viewers are able to continually see what is most current at the top of the feed.
Unfortunately, the benefits seem to end there. This does not mean infinite scrolling is a bad idea for every website; however, effective web designers must consider the possibility of any negative effects.
Disadvantages of Infinite Scrolling
Despite the convenience, infinite scrolling can become bothersome when used on a regular basis, something that those who design websites must examine. Unlike social media sites where new content is constantly being added, a normal website with informative content runs the risk of losing viewers for a number of reasons:
Distraction and Frustration – Endless scrolling tends to cause users to lose track of their initial goal and begin reading other things – or get frustrated trying to wade through all the information.
Slow Websites – Website performance can slow down when a user scrolls through the data for a while.
Unfulfilled Expectations – Most viewers expect a website to provide specific information and have a standard footer containing helpful links or a sitemap.
Non-Representative – Pages of information accessible through a single link can be misleading, giving the impression there is actually little available information. Multiple click-to pages promise that the information sought is there – somewhere.
All of the above issues tend to leave a viewer with little control over how to find what they want – and limited success in even searching for what they need.
Which is Best?
Whether or not to scroll depends on the website. The best College Station TX web designers who create websites with topics containing less information feel infinite scrolling is good as long as there is not too much content to scroll through. If there are more than a few pages, non-scrolling websites generally perform better.
Established websites have noticed that infinite scrolling caused a drastic reduction in clicks, demonstrating that a too much information all at once is not good. Therefore, experienced College Station Texas web designers must proceed with caution when using scrolling. It would really be best to offer both methods and allow the viewer to decide.
It is safe to say that the jury is still out on infinite scrolling versus non-scrolling web pages. It may work well on frequently updated sites; for others, it could be a big mistake. Effective and experienced web designers will research the pros and cons and observe website analytics for positive or negative results from scrolling!
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