Steps to Optimizing Alt Texts!


Austin_Website_DesignOptimizing any website for best search engine results is becoming more and more of a challenge. While there are many ways to accomplish this, many changes are currently happening regarding Google’s searches and indexing that affect most internet design plans. For this reason, it is important for every Austin website design company to know all of the methods that can be used to build good SEO, including minute details such as optimizing alt texts.

Informational Label

Alt texts as used with website images are basically labels given to images, certain links and other elements which enable search engines to understand and locate that particular item. It provides information such as a photo name or detail when a cursor is hovered over the picture which is a viewer benefit only. With proper alt text phrasing, details can be provided to a visitor as well as increase the use of search keywords, which in turn increases indexing speed and eventually search engine recognition.

Organic Benefits

Photos alone can often rank higher than a website itself, showing up in regular web searches and photo searches as well which is a much less competitive search. The beauty here is that any website can be located by someone simply hovering over or clicking on a picture for viewing; the website from which the image has originated will be listed, adding to organically generated traffic.


In order to get the best efficiency from any image created by Austin website design, appropriate labeling is the important detail that cannot be overlooked, examples of which are listed below:

  • Alt Text – Use a main keyword or key phrase with alt text in order to attract web crawlers for faster indexing. Alt text is typed into the “alt” part of the image url such as: <img src=”your keyword-rich file name here.jpg” alt=”main keywords” />.
  • File Name – Use a descriptive, complete file name that contains a main keyword or key phrase.
  • Caption – Using a descriptive caption for each image on a website does not help increase SEO rankings; however, it does aid in lowering page bounce rates. Since images and captions are one of the highest-viewed parts of a website, having a detailed caption to encourage slower reading time will have a positive effect on lowering any page’s bounce rate.

The only images that should not receive such specific treatments or any alt text at all are ones that do not matter, such as buttons, page elements and design graphic elements. Those types of images are not important to searches and by ignoring them, labeled pictures with good, keyword-rich alt text and file names will index faster while the others get a much lower priority.

While there are other aspects about the correct use and labeling of images on websites such as image preparation, file size and file types, the main three that will affect a page are those listed above. Alt text is one of the most important yet least used ways to get more keywords in without upsetting Google’s new algorithms. Anyone involved in Austin website design should be putting such practices into use, enabling the best search results possible through this extension of proper SEO and keyword use!

Call Web Unlimited for Help With All Austin Website Design Needs!

Are you looking for an Austin website design firm to increase your SEO by optimizing alt texts? Call the experts from Web Unlimited at 888-516-0172 and let them boost your page ranking on the search engines today!



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Comments (2)

    • Like the article said, the file name and caption aren’t really beneficial to SEO like the alt text is, but it helps with bounce rate, so in the end it’s helpful to you!

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