Learn The Basics About How Google Manages SEO


Houston_Search_Engine_OptimizationMost people know that Google is an effective tool to find relevant information when browsing the web. Compared to other search engines, Google uses a unique algorithm to produce search results and is reliant upon spiders, an automated robot directed to crawl and collect data from different internet sites to index, rank, and eventually show that web page to online surfers. A website must be designed to offer relevancy to certain topics and then be displayed on results pages. That make it important to learn the basic information about hot Google handles SEO in order to provide good Houston search engine optimization.


Googlebot is used to discover, find, and retrieve crawled web pages and index them on the database, all in a matter of seconds. So when a website is created, updated, or new content added, the spider will be directed to the information by following links and store them on a repository. On the other hand, Google uses a unique algorithm to determine which site to fetch, how frequently, and how many pages to crawl on every site being visited. By collecting links from pages being visited, the spider can rapidly formulate a list that can easily be retrieved in the future.

To make the index fresh and up-to-date, spiders re-crawl frequently updated pages. Search engines can be sure that all indexes are reasonably current by using this method. In a nut shell, retrieval begins with a collected list of URL’s reinforced by submitted sitemaps. When spiders check each of the URL’s, they will detect and follow links and automatically download each link to make a copy.


When a page is crawled, a copy of the full text is made including the exact location. The copy will then be downloaded and stored directly on the database. The data is alphabetically arranged and contains a list of information to be easily accessed once query terms are input by end-users. Not all content can be indexed; rich media files and dynamic pages are commonly discarded and ignored to improve search engine performance.


Google considers hundred of Houston search engine optimization factors to determine the relevancy of a website. PageRank is used to find out which web pages are relevant to specific search terms, including popularity, position, size, and proximity of the terms. So when visitors type in keywords, the system retrieves all information from the data based on how closely it matches visitors queries. For a website to gain high authority and page ranking, spiders must be able to easily discover, crawl and index a page.

Millions of online users hope to find appropriate data matching queries; Google as a search engine and information provider must be sure all queries are being answered for end-users by using tiny yet powerful web crawlers to discover, collect, and index relevant data to their repository to answer visitor queries. For those using Houston search engine optimization, it is vital to learn the basics regarding the way Google handles SEO in order to properly design and develop a relevant website to be found by the spiders. Hopefully this article has provided information that will help with optimization efforts and healthy results rankings!

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Comments (2)

  1. Thank you so much! It’s so important to know what Google is doing since they are the biggest search engine and most important, but what about bing and such? Do they follow the same guidelines?

    • Your welcome Martha. No Google has a specific algorithm that’s quite secret but SEO in general has constantly updating guidelines researched and created by companies that research Houston search engine optimization.

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