Among the major search engines, Google’s algorithm is the most complex and difficult to understand, perhaps because it is always being updated to eradicate web spam using manipulative techniques to gain top positioning and visibility. Just this year, Google released the Panda and Penguin algorithm changes which concentrated on giving lower value to website with spun content and low-quality inbound links. Essentially, understanding such algorithm updates and impact on desired results pages positioning is vital to determine what Austin SEO tactics to use and what Google seeks in an optimized website.
- Performance – Faster-loading pages do make a difference. Google notices loading speed that provides relevant results and a good user experience from a website that can rapidly upload a web page. Increased site performance boosts user experience and overall satisfaction, which is what search engines want. Pages must be properly optimized to be spider-crawlable and rapidly displayed to online searches.
- Features – Google also monitors features such as images, documents, files, and scripts. They are analyzed and checked as to design format and whether they are associated with the website and what purpose is served. Google searches for robot.txt files, CSS, and JavaScript files as well as XML and TXT sitemaps presenting meta information regarding the website. All Austin SEO developers must be familiar with such elements and given close attention as they are very vital for online success.
- Functionality – Web spiders retrieve and collect data from various websites and index them for easy information retrieval. Image and media files are also scanned to see if the correct format is being provided. Developers should continuously check for broken links, misspelled URLs, and ambiguous references so that a website will be properly indexed, retrieved and not considered as spam.
- Content – Content can be written articles, images, embedded videos, or any media files displayed on a page, which is a crucial element in ranking. Relevant, interesting, engaging, and readable content including appropriate keywords will appeal to search engines and readers alike, hopefully sharing it with others to provide quality inbound links. A website needs clean HTML coding so spiders can easily crawl and index it.
- Inbound Links – Inbound links are vital to Google as well as for SEO. Relevant and good quality inbound links can substantially impact Page Rank. Inbound links provide relevant traffic from referrals, improve an optimization campaign, and impact visibility and ranking. As with Google, inbound links can draw new users to a website and positively demonstrate a website’s relevance.
Google strives to deliver the most relevant and high-quality content to successfully answer each searcher’s queries so that users will continue to use and patronize a search engine providing relevant data. If a website is not optimized, search engines will most likely bypass it and go to other sites that are better optimized. Understanding Google and what it desires can ultimately help provide the real definition of optimization and design tactics that can combine SEO, user experience, and company needs into a powerful website capable of achieving top rankings and many more potential buyers!
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