Effective website design has come to be associated with clarity and simplicity in the Web 2.0 generation. Heavy and slow-loading animation, sounds, gimmick scripts and overtly colorful layouts have long since fallen out of favor with users, preferring instead simple navigation and readily available information. Texas web design firms specialize in creating pages that capture the interest of viewers without overloading them with visual effects and can help companies develop an understanding as to how to best optimize content to improve search engine rankings.
Content
On the internet, content is king. This means that page ranks and the resulting traffic are determined to a large degree by how much material is available on the site. The main criteria for good content is that it must be useful, updated regularly, and original – not copied from an article repository or “spun” from other articles.
Expanding a page to include a blog or news-feed is a simple and effective way to provide visitors with fresh content. Using Search Engine Optimization (SEO) to ensure that a page attracts as many visitors as possible from online search results is a central element to modern web building; it involves careful research and implementation of relevant keywords into the body of the text. By enlisting the services of Texas web design experts, businesses can ensure that content on a website will rank high among search results without becoming classified as spam due to keyword stuffing.
Information Presentation
The way in which information is presented has a tangible effect on how it is perceived by the reader. For this reason, it is important to choose fonts, text sizes and colors that are clearly legible and divided into paragraphs of digestible size. Most modern sites use sans-serif fonts such as Arial and Verdana – typefaces where the letters do not have “feet;” serif fonts like Times New Roman do have many useful applications and are used frequently on literary blogs and similar sites.
Large blocks or “walls” of text are repelling to users, difficult to read, and should be avoided in favor of shorter segments that allow a reader to scan the content for information. Adding headers and sub-headers will further improve a web page layout and give another opportunity to improve search engine rankings by implementing keywords in strategic places.
Speed
Modern web users have grown accustomed to finding information quickly. An entire site should be designed with simple navigation and as few complications as possible. A visitor usually comes to a page looking for a specific piece of information; if unable to find the desired material after one or two clicks, that visitor is likely to leave. So establishing credibility is very important. This means not only providing up-front and relevant content; it also means ensuring that the entirety of the site is designed with a professional look and a uniform theme that permeates all pages with complete consistency.
Successful websites provide users with high-quality content presented in a way that is easy to access, read, and navigate. New visitors are attracted by the effective use of SEO and regularly updated material to improve ranking. Texas web design companies use fundamental information to help clients by designing elegant and efficient layouts and establishing a base format that can be filled with useful material!
Let Web Unlimited Be Your Experts in Texas Web Design!
Do you need a Texas web design company to help in the creation of your website? The professionals at Web Unlimited at (888) 516-0172 can help set up a website that will include everything a business needs to be successful!