The success of a client’s website is the appropriate goal for Houston web designers as this will undoubtedly lead to a favorable outcome for that client in increased sales. One way to achieve such positive results is to keep customers interested in visiting often; the best way to achieve this is to offer fresh or new content on a regular basis. Such action keeps customers engaged and interested in returning to an internet site with increasing frequency.
There are a number of ways to keep content fresh and interesting for visitors. One such tool is web logs or blogs; this unique creative material method can greatly contribute to ongoing and renewed interest in a company’s website.
Blogs
While the designer focuses on a pleasing and attractive website design, Search Engine Marketing or SEM is going to look at ways to create an online presence that will reach out to potential customers and draw them to a company’s particular internet location. The content that is present at such a point must be capable of gaining the attention of a viewer and then encouraging them to learn more about a company’s product or service.
Blogs contribute significant benefits to businesses and definitely provide a competitive edge everyone else seeking that same customer. A well-run blog explores interesting subjects and encourages a dialog between a company and their customers, which can later in the relationship allow for products and services to be promoted to that viewer as well.
Following are some important reasons for blogs to be built into and encouraged by Houston web designers.
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Advertising – Blogs are a potential and an effective advertising medium through the word-of-the-mouth of writers and readers to promote a company or product. Statistically, there are 14 million of these written efforts with 80,000 more being added daily, one quarter of which are active blog readers. Such an effort helps spread the word about a company’s products and services, especially when a company takes an active part in this newer online effort.
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Trust Builder – Blogs allow for questions to be answered, relevant information about products provided, and comments provided that can demonstrate an open communications effort, all of which can in turn create customer trust and loyalty in a business.
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Research Tool – Blogs are like an open customer journal in which to learn about customer behavior and the way particular customers think. This would be a very effective tool in conducting and evaluating new products and services through online customers evaluation and reviews.
Other Content Techniques
Beside blogs, there are a number of ways to refresh website content to appeal to search engines and therefore provide important marketing strategy tools.
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Polls and Surveys – These two are very effective tools that allow for the sharing of customer opinions as well as provide a satisfactory means of encouraging customer interactivity.
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Articles and White Papers – Free information to customers provided by this approach. New articles on appealing topics and trustworthy reports or guides that help solve a problem known as ‘white papers’ offer another reason for customers to return to a website. It is also a good tool to increase back links by allowing customers to republish such content on their own websites.
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Customer-Provided – This is a great way to get new content by asking users to contribute their thoughts or effects and see their names in print on a particular subject.
Hopefully the above information has shown a great reason for developing a regular schedule to keep a website more appealing, mainly by keeping content relevant and fresh. If the thought on writing articles isn’t appealing, let Houston web designers help in this SEM strategy to keep customers coming back for more and more information!
Choose Web Unlimited to be your Houston Web Designers!
If you are looking for Houston web designers to help refresh your website, your best choice is Web Unlimited. With extensive experience and a proven track record, Web Unlimited can bring fresh contents to your website that will increase your SEO visibility! Call us at 979-696-2500 or email us at [email protected] today and let us put your website onto the first page of search results with proven SEO wizardry!