Does Your Website Project A High-Quality Image?


Houston Search Engine OptimizationWhen it comes to the internet, impressions are everything. Reputation is the online character reference and credit report of the web, content is king, and looks are definitely important. In order to build Houston search engine optimization, a website has to appear as important as the information it hopefully contains. There is so much fierce internet competition that every website must play the part and look the part as well.

Quality Website Attributes

As Google continues to change algorithms and make it harder for inferior websites to gain any kind of recognition, there are a number of very important qualities that the best websites all use. The main element is offering relevant, valuable and quality information; however, content cannot stand alone. Many other website elements must come together or there is the risk of minimizing the value of good content.

In terms of user-friendliness, content must be good and accurate navigation must be easy to use to find a help section or at least a contact page in order to get questions answered. Information must be well organized and easy to browse without becoming lost or frustrated searching for desired material. Search functions, links and navigation must work – period.

Visual Appeal

Besides content, site functionality and Houston search engine optimization, a professional website must have a certain visual appeal. Web design should trend with the theme of the website and what is currently popular and well-used without being too different.

Being original is great and can gain points; being too original can give the wrong impression about a website and is ultimately counterproductive. Any professional business website is expected to be fittingly designed for the industry, neat and uncluttered, making good use of color, font and white space, and everything else that separates good sites from the not-so-good ones.

Function and Form

With a balanced combination of valuable content and appropriate design, a business should appear very professional, gaining credibility, trust, and increased positive reputation, all of which in turn boosts Houston search engine optimization results. For an organization to project professionalism, it must appear insightful, trusted, and detail-oriented, which is accomplished with the right website – or undone with an unacceptable one that is sloppy, non-functioning, poor quality information – just plain unprofessional.

Comparing a website to salespeople, the most successful ones wear neatly pressed current clothing trends, have all brochures and handouts to leave with potential customers, and can explain company products or services very well. A website like this is the one that people want to see in order to find the most value.

In the shortest description, a professional website that projects a high-quality image must project knowledge, confidence, attention to detail, a desire for perfection, and an ability to satisfy clients with desired results. Along with great products or services, a business can be a real winner. By doing so, and earning the trust and credibility of website visitors, businesses can have an easier time generating Houston search engine optimization and being seen by more people than ever – be sure your website has a high-quality image!

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Comments (2)

  1. @ Carol: I think the point Mr. Hunter is making is to be original. While the content of your white text may be fitting, inspirational, or powerful, is putting it over an image the best way to market your statement?

    Ms. Courtney Fisher, Staff Writer, Centel Media.

    Courtney Fisher is a creative writer for Centel Media and is an authority on all topics regarding online reputation management. The blogs she contributes to consists of tips on business and individual online reputation management systems, social media, negative article and review suppression, and much more. She is also a sited authority on a variety of other creative writing articles and journalistic pieces.

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