Direct From Google – How To Optimize Websites For Smartphones


Houston SEOSmartphones have been taking over cyber space for some time, with most online surfing done from hand-held devices. This has drastically affected how products, services, and information are being displayed accurately. There are many factors that Houston SEO companies must consider with these devices, such as users; content display and consumption; and location-based marketing. So Google has suggestions and recommendations when optimizing websites for smartphones.


Smartphone is the term most commonly used for the newest versions of hand-held devices; however, it must be remembered that not all mobile devices are Smartphones. By definition, this is a device containing an operating system that allows for: phone calls and texting; sending and accepting e-mail; editing documents; chatting; running various third party applications; and allowing online browsing. It offers remote access with a normal page appearance.


To build an online location that is compatible and responsive to Smartphones and other mobile devices, Google has come up with some recommendations. This is because surfers normally visit only those pages that are user-friendly, fast, and offer the same information as what can be seen on the regular website. Following are a few of these suggestions.

  • Responsive Design – To provide an excellent user experience, a design should be crafted in such a way that will not disappoint online visitors. To make it responsive, CSS or Fluid Grid must be used and made flexible so it will fit all different screen sizes. This Houston SEO technique is recommended because it only uses a single URL to deliver information to readers with no need to re-direct to open the page. Spiders can then scan and index the website efficiently.
  • Robot Exclusion Standard – Basically, robot.txt is a protocol that hinders Google spiders and other crawlers from being able to access some, if not all, parts of a site already posted for viewing. By not using the robot exclusion standard and not hindering the spiders, the search engine algorithms can easily detect the responsiveness of the design and it will be given the proper treatment.
  • Dynamic Web Serving – Dynamic web serving is a method of creating pages that use a syntactical analysis to read text and extract definition files from different sources, then organizes the data through the use of a template file. This syntactical program commonly designed HTML page is readily viewable and can be used with any type of website to offer a consistent appearance and feel. With this, it is also recommended that the server send a clue to the search engines that the page is made for mobile browsing which can be created by using varying HTTP headers.
  • Annotations – For the Google algorithm to be able to easily understand a configuration, annotations such as using a rel=”alternate” tag for the desktop link to match the mobile URL and using a rel=”canonical” tag for the mobile page link to match the desktop URL should be used. This technique enables spiders to determine the exact location of the pages designed for mobile browsing.

Increasingly more people are surfing websites through hand-held devices; it is estimated that the use of mobile phones will continue to spike in coming years. To address this ongoing revolution, online business establishments must optimize their website so that is responsive to both desktop and mobile devices. With Houston SEO, following the recommendations from Google for optimizing websites for mobile people is a great aid in reaching wider audiences, gaining more traffic, acquiring greater visibility, and ultimately achieving greater sales conversions!

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Comments (2)

    • Great question! Since your site is old, it would be a good idea to try to move to a new template that is already responsive. It will bring your site up to date as well as make it mobile!

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