With millions of websites in existence, getting a share of global internet traffic has become a challenge, causing more companies to pay for search engine marketing. To achieve the best Austin SEO, there is one organic strategy that always works – content.
The phrase – content is king – has remained consistently true, as many website visitors still appreciate the knowledge obtained by reading written text rather than watching a video. Because of the internet’s continuous evolution, content is a quick source of information upon which a business can build.
Article Function
A business can get more traffic with articles in two ways. One method is by posting articles on the website to help get it indexed by the browsers. Search engines value content and when it is seen that a web page has provided relevant content, it will be indexed and ranked highly in the search engine results pages (SERP). To ensure success, it is important to use strategic keywords throughout the content.
The next way to gain traffic through quality articles is by marketing. This works by submitting original content to popular article submission websites to be posted and made available to the public. At the end of the article is a bio box which includes information about the author as well as one or two links to direct traffic from the submission site back to an author’s website.
A backlink can contribute to website traffic. When search engines see a popular site linked back to a marketed website, that web page can move to the top of the rankings for relevance and popularity. The combination of these two strategies can significantly boost Austin SEO efforts and website traffic.
Article Creation
In order to be effective, it is important that content is good quality that satisfies a reader’s and search engine’s appetite. First of all, content must be compelling to gain fans. It should also contain strategic keywords to help it rise in the search engine rankings.
- Story Telling – One way to entice readers is to tell a story. Points should be easy to follow – like telling a story to a friend. Avoid using highly technical terms or words too abstract as to need a dictionary. Readers should be able to easily follow an article’s intent while reading it and not get bored in the process.
- Short Paragraphs – Another unwritten rule when writing an internet article is to keep paragraphs short. Too much information presented to readers can be overwhelming to process and drive readers away. Offer bite-size pieces of information, not big chunks too hard to swallow.
- Satisfy Cravings – The internet is searched for knowledge, so it is important to satisfy that craving or risk losing the audience. Do not offer information that is cliché; offer something not seen before to gain trust and confidence from the searching assembly.
- Return Visits – Do not relay all important information in one article. To maintain a steady traffic flow, offer only a portion of desired information at a time.
- Choose Keywords – Meet browser requirements by inserting keywords with a high search volume and low competition. There are many tools that can help determine the right keywords, including free and reliable ones from Google .
Improving Austin SEO is possible through the use of high-quality articles that are beneficial whether used on site or off site. It is important to not overlook the word “quality.” Remember that in order to gain more traffic from the right visitors, all content must be informative and easy to read. Hopefully this article has provided some helpful information about how to create a well-written article that can boost traffic to any website!
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Does your business need the services of an Austin SEO designer? Contact Web Unlimited at (888) 516-0172 to find knowledgeable professionals to help design the perfect website with all the best content that will deliver traffic to your website!