At Last – Simple, Content-Focused Web Design!
Like most things relating to the internet and web technology, change is constant – and the web design that brings together all the important parts of a website is evolving as well. New methods of design are currently more focused on content and less on appearance. Aesthetics are still important; however, building a website with fancy effects and layouts are taking a back seat to minimal, effective design that focuses on users.
It is very easy to look at some of today’s most successful websites and notice something they all have in common – minimalism. Other than a logo, the latest successful designing of a website avoids adornment and even artistic typography that not so long ago was accepted by the best web developers.
Website design trends have moved away from condensed, cluttered pages to a more simplistic approach that focuses on satisfying the needs of the user, not the ego of the designer. Websites are meant to sell a product or service to a consumer who must be able to navigate the website and find the right page to find what they want. Thankfully, the trend is now towards a professional appearance that is based on utilitarian need, not style.
As the internet has left the desktop and made its way to other devices, a major change in the design of websites has occurred. The challenge of how to be seen on these devices means designers must now deal with the reality of various screen sizes. This has led to a whole new coding method – responsive design.
Responsive web design provides a set of instructions that allows the website to adjust or respond to any screen size without destroying page functionality or display. Certain changes must be made to the layout to let it function more fluidly without negative effects. Anything that is in a fixed position, such as images, video players, backgrounds, and typographic ornaments, will be affected by responsive design.
With responsive web design, there are no boundaries. This is why an acceptable and usable responsive layout is also the most minimal, containing the least number of elements that will be affected by loss of positioning. Good design no longer relies on features that were impressive yet distracted from the content.
Google Likes Content-Focused Design
Another benefit of conservative content-focused design is that Google likes it as well because content is what matters to Google. Therefore, the best content possible should be posted; this is what users want and what Google rewards. Pages with less clutter and more quality content indexes, and responds, more quickly on Google. It is a win-win situation!
Because of the need for minimal, responsive design that can be accessed on any device, the bells and whistles that used to define brand building that could grow increased traffic are gone. Content itself must dictate design and optimization so that both users and Google consider it valuable. The key point to understand about designing an impressive user experience for web surfers is that content counts – more than ever before – and this is what helps make a website successful!
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