Having an efficient website that achieves all of its goals involves the cohesive implementation of many different practices and ideas. Using proven and accepted College Station web design elements and site-building methods is important; however, there is another side to this as well. In the same way that some actions positively affect website efficiency, others can negatively impact it and should be avoided.

The Trouble with Text

Many web design experts advise that text on the internet must be easily readable – yet easy means something different to everyone. Following are certain practices used in College Station web design to avoid that interfere with a user using the text and may cause them to leave the site and look for the same information elsewhere:

  • Fixed Fonts – Current College Station web design is geared to adapt to the viewing device and platform. This effort is wasted if a font does not scale well. Responsive design is the norm as it provides great overall results. It is also essential to use fonts coded in percentages rather than points or pixels for a smooth, connected website that is not destroy by ill-fitting text.

  • PDF Pages – Even though a user can increase the size of a PDF for easier viewing, there are too many other flaws in this web design idea. The inability to copy text, click links, or search the page are likely to send viewers away. A PDF should be reserved only for downloads.

  • Link Colors – Clear, easy navigation and links are the key to good web design. Links that do not change color when used or scrolled over work against that. People like to visually know what pages they have already viewed to avoid revisiting them again unintentionally. The bigger a site, the more important it is to use a different color to indicate links already visited.

  • Text Walls – One of the main reasons viewers do not actually read content or click away is due to text walls. Writing for the web is very different than writing for print. Online, text must be broken up into smaller, digestible bits using headings and subheadings, smaller paragraphs, lists, bullets, and other ways of arranging information and pointing out important details.

Inflexible Search

Website search functionality is essential; failure to provide it is a major mistake. Web designers in College Station know that a search query must be smart enough to anticipate queries, even if misspelled or incorrectly punctuated. Websites lacking this flexibility may see their traffic leaving for broader, more searchable horizons.

Opening New Pages

Many users get annoyed at website links that open in new windows. It is better for web design to create links that stay within the website in the same window. Those who prefer new pages can manually set their own devices to behave that way if they desire.

Failing to Answer Questions

If a user stays at a website long enough to ask a question, it is crucial that the question be addressed as quickly as possible. Unanswered queries send a message to those asking that the consumer is not important – and they will take their business elsewhere.

While these are not the only “no-no’s” to avoid, the ideas mentioned above are a few of the biggest ones that can lead to costly mistakes in the long run. Along with current, consistent College Station Texas web design and good SEO methods, these tips can ensure that such mistakes are avoided and the website has what it needs – and avoids what it doesn’t need!

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