How to Resolve Web Design versus SEO and Excel in Both!

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SEO in HoustonWeb design is a well-known topic within internet marketing strategy; most know that a unique and appealing presence is imperative to the success of a website. On the other hand, SEO in Houston efforts for such a cyberspace presence cannot be ignored and is perhaps less well-known and talked about when discussing an internet marketing strategy. Can these two differing elements be successfully combined in a website? What are the issues involved here?

Web design and SEO is neither be an issue nor be a gray area in achieving a successful internet site; yet it is hard to select one over the other because both play an essential role in the success of a company’s internet presence. The bottom line is that a highly-ranked website does not ask creativity to exist without Search Engine Optimization – a successful one achieves a balance for both design and SEO.

First Impression

According to research, a website’s first impression cannot be overemphasized. That initial reaction has a huge impact on how customers judge the perceived integrity, functionality and value of a a company’s location on the internet – and whether a sale will be imminent or not. This explains why a designer focuses on appearance and aesthetics to achieve an outstanding web appearance.

Locatable

On the other hand, a website must be locatable by interested searchers and highly visible over the vast competition that exists in cyberspace. SEO is a technique of designing individual pages to achieve this result as well as a method of optimizing that page so it can be discovered by internet surfers and be highly ranked by search engines for a particular word or keyword phrase.

Success Tips

The success of a website essentially relies on both design and SEO in Houston; without both, a business will not gain a commanding internet presence. Listed below are tips to excel in both of these important website features.

  • Compatibility – Website design must be compatible for all browsers and platforms. Fix width and avoid horizontal scrolling that is not well-received by most users. Consider color limitations and be sure a color scheme blends well with most settings that use JavaScript since Internet Explorer, Firefox, Safari and Opera supports it.

  • Font – Use readable fonts that will interest a user and not annoy them by being unreadable. The background should blend well with any font color such as using a light background with darker fonts and vise versa.

  • Artwork and Content – Appropriate artwork and quality content are a must for any website. Pictures and graphics are very helpful to attract users but should be used selectively, just enough to make the connected pages better. Quality content is very important in attaining high rank on search engines, so writing should be catchy, short and relevant.

  • Keywords – Use high density keywords; they are very essential in achieving an attractively optimized page for search engines. Use unique yet appropriate keywords arrived at from careful research as to keywords most searched with the least competition for that particular word or phrase.

  • Internal Links – For any website with a significant amount of content, internal links should receive primary optimization. Use and take advantage of the use of plug-ins; there is a wide choice of internal Word Press link plug-ins that can be used for optimization. A website will attract more traffics if link optimization is done accurately.

Most of the effort of SEO in Houston is to achieve maximum internet visibility for a company no matter what size it may be. Finding the best company to provide this service involves understanding what constitutes a great internet site design as well as how search engine optimization is used to achieve even greater visibility for a company and its products. Web design and SEO are two tools that can indeed be compatible when properly done and help any business achieve a great looking website as well as high search engine ranking!

Let Web Unlimited Bring Website Design and SEO in Houston Together For You!

Web Unlimited has excelled in website design for a long time – and now are experts in adding SEO in Houston to the mixture! Call us at 979-696-2500 or email sales@webunlimited.com and let us help your company have a great-looking website and high ranking through our SEO efforts for your internet locations!

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Comments (4)

  1. Great article! I think SEO could really benefit the company I work for but upper management is somewhat “old school.” How can I go about showing them how worthwhile this practice is when they are still unsure of how big of an asset our website alone is?

    • Thank you! Believe it or not, this is a common problem. Try to demonstrate to them your site’s search engine position as it stands right now and then show them how your competition is doing with similar keywords. Explain that as your site rises on the results page, exposure and sales rise almost exponentially.

  2. Great article! I think SEO could really benefit the company I work for but upper management is somewhat “old school.” How can I go about showing them how worthwhile this practice is when they are still unsure of how big of an asset our website alone is?

    • Thank you! Believe it or not, this is a common problem. Try to demonstrate to them your site’s search engine position as it stands right now and then show them how your competition is doing with similar keywords. Explain that as your site rises on the results page, exposure and sales rise almost exponentially.

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