SEO Tips – 7 Key Elements Needed on Every Landing Page

0saves


It is generally agreed that the Landing Page for a particular product on a website is very important for several reasons – SEO (or search engine optimization) and Conversions. A landing page is where visitors will land after clicking on a link from one of the search engines. This is the initial impression a visitor will have of a business or product – and you know the importance of first impressions!

Have you given any thought to what you can do to keep that visitor on your website other than appealing to their basic curiosity about your particular product or service? This detail is termed Landing Page Optimization which works hand-in-hand with SEO or Search Engine Optimization. Following are 7 Key Elements that will help you retain visitors once they have landed on your website.

SEO Tips – 7 Key Elements

  1. A Headline or Feature with Clear Benefits. The use of unique fonts and colors and the locations of the headline or feature on the page are some of the things you need to consider. Your goal is to grab the attention of a visitor in 10 seconds or less which isn’t very much time!
  2. An Opt-in. This is an easy-to-use area where the visitor will click to sign up for something free from you or request a newsletter, anything along that order. The benefit to you is that it gathers information about this visitor as a potential client.
  3. Navigation. All navigation to other areas on your website should be easy and clear-to-use, requiring just one click to find the desired information. Too many clicks and you will lose your visitor.
  4. Call-to-Action. Usually this is a large, easily-identifiable flag such as “Sign Up Now!” or “Click Here!” or “Start Now!” as an example. The visitor just can’t wait to keep exploring your website – and buy something!
  5. Unique Selling Point (USP). This is very important on your Landing Page. It tells the visitor why they should buy from you; use your service, etc. It is good to have a Mission Statement to use such as “Ridding the world of bad websites, one at a time!”
  6. Testimonials. Nothing sells your product or service as well as the glowing words of your customers! Images work better than words, so have at least one of the testimonials include a picture of the customer to show that it is a real person!
  7. Strong Sales Copy. These could be additional benefits not listed in your USP, although it may not be needed if your USP did its job and convinced them right away! Unique prices, terms, and purchase deadlines could be included here.

If you pay attention to the above details, your landing page will increase its search engine optimization (SEO) and be rising in the search engine rankings as well as the conversions on the page itself. Don’t forget to keep changing the data in all of the above to keep attracting those search engines out there!

Chris Hunter is an expert in web design and Search Engine Optimization and runs a blog about Internet Marketing techniques. You can also go to his website that is all about College Station SEO.

0saves


If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

Comments (20)

    • I honestly think they belong on your main site. It will help with the sale as the rest of the site should back up what you’re saying anyways and build trust towards your product.

  1. The Opt-In was where I was really lacking. I recently cut down about 25% of the navigation/links/etc… on my front page and shuffled things to focus more on getting subscribers. Immediately I was seeing a higher daily increase in subscirbers.

    Sound advice.

  2. Thanks for the tips. Also the meta description and keywords are very important, you can check what drives traffic using the google keywords application.

  3. I agree regarding the testimonials – in fact I’d go one further and even throw in some reviews or ratings that aren’t all 5 star. If you have too many positive reviews on a product or service it can look a bit manufactured and therefore false.

    Its a delicate balance as you don’t want to put off potential customers, but you want to be perceived as an honest provider!

  4. I think in search engine optimisation, we all must pass by a black hat period in order to test some software and understand better the limit and rules of big G. After what we can choose a way to follow in ou SEO mission. What do you think about that?

  5. opposite of how it works in reality. Women are judged extremely harshly (both by men and other women) for looking “sloppy” at work, and men aren’t, so women are less likely to be doing that.
    him with what to wear but he is adorable anyway. he has long hair and dresses casual 🙂 when we pick out clothes to wear he tells me that ” it all has to match” as he won”t know what to choose

  6. opposite of how it works in reality. Women are judged extremely harshly (both by men and other women) for looking “sloppy” at work, and men aren’t, so women are less likely to be doing that.
    him with what to wear but he is adorable anyway. he has long hair and dresses casual 🙂 when we pick out clothes to wear he tells me that ” it all has to match” as he won”t know what to choose

  7. opposite of how it works in reality. Women are judged extremely harshly (both by men and other women) for looking “sloppy” at work, and men aren’t, so women are less likely to be doing that.
    him with what to wear but he is adorable anyway. he has long hair and dresses casual 🙂 when we pick out clothes to wear he tells me that ” it all has to match” as he won”t know what to choose

Comments are closed.