How to Achieve The Goal of Camelot With Reputation Marketing!
Reputation has been the flagship of trust and authority since days of yore, when a man’s popularity and trustworthiness gave that aura of respect and fear – or complete disregard. Flash forward to current times and and the modern landscape of ecommerce is slightly different; yet reputation remains the standard by which a person – and a business – is judged. This makes reputation marketing efforts to build authority and trust a vital part of any ecommerce effort; however, reputation does not build itself – it must be achieved through fair and honest practices in order for an online business to prosper.
Credibility and Reputation – Same Yet Different
So what is credibility? According to Wikipedia, it is “the objective and subjective components of the believability of a source or message.” On the other hand, reputation is subjective only, it is an opinion about someone or something that has been reached through many different sources, including credibility. Trust and believability is essential, especially in today’s digital, faceless business world. Word-of-mouth – or perhaps touch-of-keyboard – means more than ever before, since it is the best way to share pertinent opinions directly from consumers with firsthand knowledge, creating the trust and believability that builds positive recognition.
Reputation Marketing – Creating a Good Strategy
In the global online market, reputation and credibility are prime factors to success. Even though reputation comes from credibility, once it has been built it is essential that businesses market themselves to further increase such a positive outlook on a business. How is this achieved?
- Social Media – Do not overlook or underestimate the value of social media – one of the easiest ways to boost recognition and reputation. Having regular contact with followers creates a sense of trust, especially for companies that interact with customers, answer questions, and help with problems.
- Directories, Blogs and Press Releases – All of these are different ways a company’s name can be spread on the internet, by using and monitoring them. Local and national directories and recommendation sites usually list most companies, whether that business is actually using the listing or not. Claiming ownership at a well-known listing site is well worth it by providing a place for customers to voice opinions, both good or bad – and allow companies to track and remedy any bad feedback. Press releases to specific sites and guest writer blog posts spread a company’s name even further to potential customers.
- Testimonials – An easy feedback to get and control, collecting customer feedback and testimonials is often overlooked. Tapping into such a wealth of positive press that can be shared is essential.
From those times of yore, entrepreneurs and proprietors counted on word-of-mouth as a primary way to market a good reputation and keep others informed and interested. Though today’s methods of digital communication are vastly different than the actual word-of-mouth prevalent throughout history, those age-old practices still apply today. The Camelot of reputation marketing can indeed be found – press on to that desired goal!
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