What Do You Know About Your Website’s Target Audience?

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Houston web designWhen planning website structure and design, it is important to consider how a website is to be used to attract a certain target audience. Having a general idea of likely website visitors is good; however, to get the best results, Houston web design professionals need to identify that company’s ideal customer. Knowing the internet habits of such clientele allows for efforts to be directed toward targeting that audience to create higher quality traffic and higher conversion rates.

Who Is The Ideal Customer?

Understanding the target audience involves more than simply knowing a group’s age, gender, physical location, race, schooling level, and employment status. Although important, such details are just a small part of creating a marketing plan and developing content geared toward attracting a certain audience.

To come up with an accurate picture of the ideal customer to be reached, it is important to uncover more than just the basics. It would also be helpful to learn: a customer’s job duties; hobbies and interests; home ownership status; life milestone status; and annual income to name a few. Beyond this information, determine personal preferences and opinions on different topics as well as the emotion behind each person’s buying habits and preferences with all of the collected information.

Once all information has been collected via different methods such as surveys, feedback requests, and direct email questionnaires, it can be drafted into a basic outline of the type of audience best suited to target for the best sales results.

Planning Content for Specific Audiences

With the above information, it is possible to analyze what is the best type of content and website functionality for a targeted group, which is then used by a Houston web design firm to create a website tailored to a particular audience. The goal is to create content and function that will be interesting and relevant to the audience being targeted here, all of which can hold that particular viewer’s interest and keep them coming back.

In planning the design and content of a website, look beyond the established customer ideal to those individuals who are not yet customers but might be converted to customers, especially those who buy from a different company. In order to do that, targeting a future audience involves identifying the different ways one business is more favorable than another and then reaching out to such people in as many ways as possible.

The main goal is to incorporate current and future audience trends into one professional-looking, user-friendly website that caters to the needs of both groups. Through careful understanding of preference and what drives the decisions that are made, a company can stay in touch with that target audience. By planning content specifically for such people via experienced Houston web design experts who know the best ways to achieve such design goals, the anticipated result should be increased visibility, increased traffic from actual interested buyers – and increased sales. All this is done by identifying a target audience – that’s all!

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Image courtesy of Stuart Miles/FreeDigitalPhotos.net

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Comments (2)

  1. Do you really think it is THAT important to direct a website to just one group of people? Wouldn’t it be better to just plan content to have a general appeal?

    • Jack, thanks for the question. I guess my answer depends on whether you have a particular product or service to sell. If you do, then directing information to appeal to interested buyers is always that best way to plan a website. If you are merely presenting in informative website that is general in nature, then yes that is how you would want to create content. Hope this helps – cheers!

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