Facebook website traffic is big — really big. Huge really. They currently have over 500 Million active users and has surpassed Google in the amount of overall traffic. Online companies are adding significant revenue to their bottom lines just by advertising correctly on Facebook. Are you taking advantage of this massive traffic yet? Well, right now we’re going to offer you 3 powerful Facebook marketing tips that realistically work and can be used now.
Write Content That Sells
As you most likely already know, a lot will be determined by the ad copy for almost any specific Facebook advertising campaign. You need to be able to write advertisement content that talks directly to your specific market. Your ads need to be different, plus they need to be distinct and effective simultaneously.
There’s a particular formula with classified ads that is really very similar to what you will be doing at Facebook. Offer people guidelines regarding what you would like them to do. Content which contains a specific and powerful call to action combined with powerful benefits in fact will certainly sell better than copy without them.
Does SEX Sell?
A standard suggestion that new Facebook advertisers seem to dismiss is to seperate their ads by male or female. This really is crucial simply because men and women are most likely to select different kinds of ads. If you actually want to make your ad far better, you must ensure that you remember this step.
You will also discover not only an improvement in the way they interact, but also a change in the expense of your Facebook advertisement. For instance, if you are promoting a pet tips e-book which has a couple of variations, one for males and one also for women. In this situation, you can basically separate them by gender and examine the focused results. Whenever you utilize this one basic element, you’ll be able to evaluate 2 different types properly and not have to be worried about the outcome.
Target Those Keywords
Keep in mind to make use of keyword targeting to receive the best from your advertising campaign. If you are just planning to carry out demographic targeting, then you could be aiming too wide. It’s only efficient whenever your product is wanted by a lot of individuals or when you can’t make use of particular keywords because the target audience is too wide.
But if that’s not the case, then you should target the keywords and phrases simply because when your Facebook ads are relevant they have a tendency to acquire a greater click through rate, which usually obviously contributes to higher conversion.
Search engines like Yahoo and Google possess their particular structure for screening meaning as well as deciding the quality score of your web site. Although Facebook doesn’t have this kind of process, it can have the same type of concepts. It’s common sense really; relevance will certainly produce more powerful results.
Bonus Tip: Think Like Them
Last but not the least – and really a fourth bonus tip; apply words that mention the particular group you’re targeting. It’s all about thinking your target market while also being a little innovative with all of your advertising campaigns. As always, the harder you work on what you should accomplish for being successful, the more profitable you’ll be.
To conclude, like all other advertising systems, Facebook is ever changing. However the cool thing is the fact that it hasn’t become old yet, so it really has chance to develop.
Chris Hunter is an expert Web Designer and Internet Marketer and runs a blog about Internet Marketing techniques. You can also go to his website that is all about Houston Web Designers.