When writing an article for a website, it is not merely about creating interesting content for the visitors; if the article is also for Austin TX SEO marketing purposes, it must satisfy browser requirements. This is important since the search engines are similar to the phone book listings. If the business is not listed, then there is no way for web users to know about the existence of the business website.
Browsers
In order to appreciate the importance of the search engines, it is probably a good idea to know how they work. Search engines like Google and Yahoo regularly crawl the internet, searching for new content to index. Once new content is seen or that a new website has been launched, it is immediately indexed to make it available to a global audience. These newly indexed pages are ranked along with other pages with similar topics based on relevance and originality. From there, it is a competition between the websites to get the highest ranking based on this criteria.
Requirements
The question now is how can one satisfy the requirements of the search engines. The answer to this is mainly relevance and keywords. In a nutshell, these two elements are what prompt the spiders to index the page under the appropriate category and get it to rank highly on the listings.
- Context – Staying in context means writing an article that relates to the website. For example, if the website is about freshwater fish aquariums, do not create an article about dogs. The browsers index a site based on the text found in the content. If the web page that is seen is discussing a topic different than the basis of the website, it might be indexed under the wrong category. Visitors who realize that the page is not really what was searched for will simply go to the next website on the list. As a result, that web page will never excel in either category.
- Keywords – Keywords or phrases are a string of words embedded in the content that help index a page. It is also the text that a visitor types in the browser to find the desired information. For example, if an individual is looking for a website that discusses fish aquarium care, that exact phrase will probably be used to search and the browser will list pages that contain that specific phrase. In this example, according to Austin Tx SEO experts, the importance of a keyword being embedded in an article is really important. It determines how the page will be indexed and answers the question as to what keyword should be used. It is these words that targeted visitors will use to locate a certain web page.
- Density – Keyword density is another factor to consider when promoting search engine visibility. Over filling a page with keywords deteriorates its readability and browsers do not favor such tactics. Any page can be penalized that uses too many of them or uses them out of context. To avoid being penalized and still use keywords effectively, keep the amount to about three per article. Spread them across the content to make them blend naturally with the rest of the page – one in the introduction, another in the body, and a third one in the conclusion.
Content is a valuable element in a website’s success. It provides visitors with valuable information and is one of the best tools to rank higher in the search engine results. In order for this to be effective, the content must have a good combination of quality and strategy as discussed previously. Hopefully this two-part article has provided some helpful information on how to develop good Austin TX SEO articles!
Call Web Unlimited For The Austin TX SEO Professionals That You Need!
Do you know who to contact to have the best Austin TX SEO incorporated into your internet marketing campaign? Call Web Unlimited at (888) 516-0172 to help put together the best strategy for getting your website to the top of the search results pages!