A great way to get a company’s name better known is to use Facebook and Google advertising tools. These two paid instruments are becoming a popular way to target millions of highly engaged visitors. In Austin SEO, Facebook advertising is a lot like the PPC ads that can be seen on Google or Bing with them showing up on Facebook instead of search engines. On the other hand, Google Adwords is a PPC system used for marketing products and services to specific audiences. Before choosing the right platform to boost online business, it would be valuable to weigh both the pros and cons of each one.
Facebook Advertising
Facebook offers a massive potential to daily add visitor clicks and conversions. This platform can target audiences according to any specific criteria and is the most cost-effective option for paid advertising. Below are pros and cons to consider when choosing such social advertising.
Pros:
- Specific Audience – This can target an audience based on very specific criteria or broad demographics and is ideal for granular targeting that simply focuses on specific users.
- Local Audience – This can target local areas, such as showing certain ads to people who are living in the greater Austin area.
- Track-able – Potential reach can be shown, allowing advertisers to know how many people like to see such ads.
- Network Audience – A good network of viewers can be established so that when ads are clicked by a user, it will automatically appear on a news feed which friends can see and click on also.
- Uses Images – Pictures can be used to effectively entice visitors.
Cons:
- Low Conversion – It provides a low click-through and conversion rate compared to Google Adwords.
- Other Ads – There are many irrelevant ads that could overshadow real advertising.
- Less Noticeable – Users may not notice the ads while checking messages and chatting with friends.
- Newer Method – This method is still fairly new and needs some improvement to increase performance.
Google Adwords
This is Google’s marketing and advertising platform which is based on the Pay-Per-Click model. With this, Advertisers set a price limit and boundaries for each click. Below are some pros and cons to consider.
Pros:
- Saves Time – This method saves time because results are immediate.
- Minimal Work – It doesn’t require constant maintenance as keywords are adjusted instead of changing actual content.
- Good Placement – Proper positioning is guaranteed.
- Good Control – This method offers total control over the advertising program.
Cons:
- More Costly – The bidding competition to earn top rank can be costly and not ideal for a start-up small business.
- Limits – There are restrictions on the number of characters that can be used.
- Deceptive – It is prone to using misleading ads to increase traffic.
- Attack Prone – There is a tendency to receive click-bombing which is what happens when an ad is clicked repeatedly, causing the website to be locked out and banned from the search engine, making the whole effort a waste of money.
There are no established rules as to which platform is ideal to advertise products and services. Though many options are available like Bing and Yahoo, Facebook and Google Adwords are the widely known and used to target large audiences. Google dominates search engines and Facebook rules social networking. The two have some similarities but each have distinct advertising paradigms as well. With Austin SEO, it is crucial to know the pros and cons of each option to choose which one will be the best fit for a business!
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