Small businesses often think that handling SEO internally can be very beneficial; however, an increasing number of improperly-handled attempts raises the need to learn how to properly increase search engine rankings. Below are some tips on the best ways for a small business to handle SEO in Houston.
- Build a User-Friendly Site – Building a website using only one internal point of view may not be effective. It is important to focus on customers and how a website will be used. Build an internet presence that is user-friendly by creating content that is easy to skim, has the right keywords, uses a simple interface, has readable fonts and backgrounds, and employs an easy-to-read theme; such a website will attract longer-staying visitors.
- Post Relevant Content – It can be challenging for small businesses to attract many incoming links. Posting relevant information will get visitors reading and sharing. When visitors find something interesting, that word will be spread to friends and colleagues, usually result in more links. A good way to do this is to become an authority on a subject, which will in turn make that website the source of trusted information. Leveraging a company’s reputation through brand marketing can be done with onsite seminars and blog postings to help leverage authority.
- Socialize – If a small business has a product or service that appeals to consumers, the best way to get the word out about that is to create interesting content and blogs to the website. Each page should include “call to action” or social share buttons or even allowing users to post comments. Such an effort attracts visitors through social activity and allows search engines to see that visitors consider this website valuable.
- Leverage Performance – While flash and other graphic media can be an attention-grabbing tool, it also slows overall performance. Don’t overlook how technology has evolved – each page must be able to display on desktops as well as mobile screens, so individual page or website loading speed should pose no problem. Inadequate performance gives users a bad experience that could translate into poor search engine ranking. Use Google’s tool to help analyze and optimize web page speed.
- Be Patient – Keep expectations realistic when starting a SEO campaign. It is important to keep in mind that although organic SEO practices will lead to an improved website, it will take months to reap the fruit of the labor and achieve long-lasting ranking results. Allow time for this effort to evolve.
It is helpful to maintain a close working relationship with a reputable Houston SEO agency in order to get maximum benefits from a website. Professionals know how to keep a website current and appealing to visitors – and achieve the SEO results that all small businesses want – and need!
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Could your website use more exposure to your targeted audience? Call Web Unlimited at 979-696-2500 to develop a Houston SEO plan that will get your website to the top of the search results rankings!