Search Engine Optimization or SEO is currently one of the biggest buzz phrases in internet marketing
and web page success. Page ranking is all the rage, with much information available about how to get good ranking quickly. This is the magic bullet being sought by many site owners and maintainers, since good ranking is the first step to success. As most Houston SEO specialists can explain, internet marketing, SEO, and page ranking is much more complicated now than it was even just a few years ago with much more competition. With the progression in internet marketing methods and a push toward more creative and potentially successful trends, SEO is not and should not be the end-all goal for a website to be profitable.
Disproportionate Value
Many marketing specialists today feel there is a disproportionate amount of importance being placed on SEO and keyword terms, with the belief that this is required to have a successful internet presence. While there is no arguing that a high rank is definitely beneficial, this whole premise is beginning to be viewed in a different, more realistic light. Close attention should be paid to this new way of thinking and employed.
The advent of SEO and rank has brought about the creation of pages which have been built to satisfy ranking rather than the needs of customers, which are ironically the targeted audience and the business itself. From a traditional point of view, this is completely backwards from how it should be, namely the business catering to the customer needs and dependent on their service and products to do well.
Visitors are becoming wise to this notion as are the search engines, since writing strictly for SEO purposes tends to leave pages with copy that either does not make sense grammatically or provides no purpose at all. The sole objective has become to get a visitor to the page, after which no relevant or important content is offered. As search engines become more advanced, they will weed out more of these types of pages which is good. Sites which actually have decent and informative content can once again get deserved higher rankings.
More Than Ranking
Houston SEO experts in this field are pointing out that high ranking alone is not enough, especially when obtained in the methods mentioned above. Optimization gained through actual, natural methods is very valuable and definitely longer lasting. Goals should be changed from having great keywords for high status to having great content in order to increase site usefulness, sales and other functions, which is the real reason for having a website in the first place – to conduct business!
What This Means
What this means to website owners is the following scenario of the value of patience as quality optimization does not happen overnight or even in a month. It takes:
- Page Activity – Time spent by actual visitors to a page, reading and absorbing facts or news .
- Quality Content – Meaningful information that provides visitors with something of value to take away and hopefully bring them back.
- Links – Both incoming and outgoing ones that can be paid for or, better yet, obtained by providing good, useful content and great visibility through social networking.
- Effort – Time must be spent on a website so that it looks and performs its best rather than simply being thrown up via a template in an hour, adding a few ‘written for SEO’ articles or reviews on a product that has been reviewed by hundreds of other people and calling it a finished product.
The moral of this story is essentially that SEO is no different than anything else. Focusing on running a website for the right reasons and concentrating on the right things will be slower; however, the results will be better in the long run. It should be understood that effort given only to keywords and page ranking does not give the whole picture of attaining “successful” search results. Don’t overlook another factor that when website professionals are employed to handle such an effort, they should be given the necessary time to create an actual, effective Houston SEO plan without expecting immediate results since it simply does not happen that way. With a little more understanding of the best ways to be both noticed and valuable, businesses stand to be more much more profitable thanks to their website!
Let Web Unlimited Be Your Best Choice for Houston SEO Work!
If you need an outstanding, experienced Houston SEO firm to handle your internet presence, call the experts at Web Unlimited at 888-516-0172. We are ready to help you achieve natural, organic SEO results for your website!